Maria Hoff Barcelos Email and Phone Number

- Automated marketing processes using Hubspot, ActiveCampaign and Webflow, improving brand awareness, collaborating with the sales and business development teams, delivering results for targeted audiences.- Managed events organization: meetups for community outreach, industry engagement and networking.- Leveraged SEO best practices for optimizing and boosting social media and website visibility.- Led the creation of Monthly Newsletters, generating leads and increasing website views.- Managed the content creation across different social media platforms (Instagram, LinkedIn) resulting in a 607% follower increase on LinkedIn.- Was responsible for the content marketing efforts, producing content that leveraged copywriting, design and analytical skills, such as blog posts, Ebooks, landing pages and email campaigns.

- Segmenting and prioritizing different Customers and Buyer Personas; - Managing different digital marketing processes to create brand awareness; - Managing different channels, platforms, and tools to automate different marketing processes; - Gathering data and information to manage and improve decision-making processes; - Creating and managing content based on the company’s marketing strategy.

- Led content calendars for different clients in various industries: fashion, consulting, music- Ideated and wrote scripts for Instagram Reels and TikTok videos- Ensured content was aligned with clients' offers, redirecting leads and fulfilling sales- Editing videos, photos and creating graphic visuals for different social media platforms (Instagram, Facebook, TikTok)- Leveraging copywriting skills for writing captions, video hooks and other forms of content aligned with each client's tone of voice and brand identity- Kept up to speed with trending content through research to ensure high reach and engagement- Scheduled content on a timely manner, according to client approved content calendars

- Translation English/Portuguese of academic articles and other pieces of writing.

- Spearheaded social media marketing strategy, content creation and social media management - Developed and managed social media calendars across various social media channels (Instagram, Facebook, TikTok, Pinterest)- Drafted and executed high-quality content (copywriting, photography, graphics, videos, etc.) aligned with brand's branding and objectives- Managed the community and monitored social media accounts, responding to customer inquiries and feedback- Led research on relevant industry topics and market trends to ensure brand awareness- Established and maintained relationships with influencers and content creators for campaigns- Developed creative briefs and guidelines to be followed by content creators in partnership with the brand- Developed monthly reports on social media analytics- Assisted photoshoots, managing model and location scouting, styling assistance and providing photography and video b-rolls

- Content creation for Instagram, Tiktok and Newsletters - copywriting, photography & video shooting, editing;- Content strategy;- Community management and responding to customer inquiries - customer support;- Influencer marketing management and PR - identifying influencers to partner up, follow up conversations, and influencer relationships;- Organizing partnerships with other brands and special events, online and offline marketing campaigns;- Handling bookings, schedules of classes, availability of coaches, passes and purchases;- Updating and managing schedules on the BSport platform;

- Developing the branding and marketing strategy;- Developing the social media strategy from scratch for Brands with Empathy;- Designing, coming up with concepts and creating engaging marketing content on Instagram and LinkedIn for the right target audience;- Copywriting;- Keeping up to date with trends and competition analysis;- Community management;- Research on the Web3 sphere, blockchain and cryptocurrency - focus on educational platforms.

Contemporary and Modern Art Collection. Museu Coleção Berardo.- Assisting and welcoming visitors; providing information about the artworks; ensuring visitors follow museum regulations.

- Assisting visitors into the gallery during the expositions, providing information on the artworks and exhibitions. - Providing administrative assistance and making sure that the art pieces are well presented according to artists' demands, set up and at work.

Promoting the brand and the app, acquisition of new clients.

Scholarship Holder. Tutoring students in the course of Regional Planning in the Architecture and Urbanism Bachelor's Degree.

Research project on Architecture, Heritage and Urbanism.

Academic Tutor on the Subject of Architecture, Landscape and Urbanism Studio II.