High End Fragrances team (Tom Ford Beauty/Fashion, Kilian Paris, Frederic Malle, Jo Malone London). Drived a multi-channel communication strategy, defined common goals and KPI’s to track the market defining the optima A&P media mix. Data driven with the ability to switch fast on new trends, developed the brand voice and integrity across all digital platforms, managed media relations, developed contacts with talents and KOL’s, led a team of agencies and design professionals, managed the creation of digital and print content. Developed strategic marketing plans and adapted to given budget.

Owned Media Executive. Covering Iberia Markets.Raised consumer awareness with 360 campaigns that increased brand influence on the market. Through: (i) Loyalty programs, CRM strategies & social media. (ii) Planned ad campaigns, building credibility and getting the maximum benefit from online resources. (iii) Measured online discourse, channel performance, KPI’s through reporting. (iv) Reviewed regional online strategies for the brand, identifying areas that need to be adjusted for the local context. (v) Worked on strong alliances with other brands (Inditex Group and Aristocrazy Jewelry) that ensured brand expansion and credibility.

Bobbi Brown & La Mer Iberia Team.Built the consumer engagement plan, including ambassador-marketing along with digital and traditional PR. Adapted the global 360 brand strategy and budget programs. Managed events, influencer marketing within paid media plans and tracked KPI’s to ensure the growth of SOV/SOI through creativity and innovation. Built strong relationship with influencers and celebrities including fee negotiation.

MAC & Bobbi Brown Teams working on Iberia markets (Portugal & Spain).Implemented campaign objectives and created awareness of the product as well as coordinated advertising in the portuguese market (Main coordinator of Portugal Fashion and The Voice Portugal). Aligned with my team to help to develop a proper digital marketing brand portfolio creating tailored stories to engage consumers. Implemented influencer strategy to reach different audiences and cover different needs.

ADF, La Mer, Glamglow & Lab Series Iberia Team

- Setting and implementing social media and communication campaigns to align with marketing strategies- Providing engaging texts, image and vídeo content - Coordinate with marketing, PR and communications teams to ensure brand awareness- Liaise with development and sales departments to stay updated on new products- Up-to-date with digital technology trends and manage of new digital tools - Main accounts in Estée Lauder Co: Bobbi Brown, Jo Malone, Estée Lauder & Origins

- Leading, training, and managing other members of the account management team and dealing with any issues that may arise.- Manage of several accounts and often being the face of the company to many clients.- Achieving high sales targets and goals while motivating account executives to do the same.- Managing employer’s client relationships and providing clients with excellent service and support.- Feeding back all suggestions for improvement and market research to senior staff.- Main accounts: Coca-Cola Company

- Understanding of design, copy and web best practices/guidelines- Experience with a variety of software, including Photoshop, InDesign, illustrator etc.- Communication skills- A strong understanding of brand development and multichannel marketing concepts- Persuasive skills- Main accounts: Movistar and Ikea

Summer internship

Mutua Madrid Open de Tenis

Madrid Store in Plaza Marqués de Salamanca