Improved brand consistency by rebuilding DAM, ensuring one single source of truth for all digital assets, and collaborated cross functionally to understand the digital needs of each team in preparation for company rebrand. - Updated taxonomy of Bynder to meet the current needs of the Central Marketing department. Added and removed metadata tags, cleaned up thousands of assets, updated user profiles, and added 50 more user seats to meet access demand. - Implemented best practice for DAM, new file naming convention, and new processes for uploading assets. - Utilized brand guidelines feature to implement a digital brand guideline to ensure easy access of new rebrand assets across company. - Assisted with uploading digital assets on SiteCore for revamped company websites.

Collaborated cross-functionally to gain alignment with marketing, DMI, and design teams to develop and distribute assets to D2C and retail partners. -Leveraged DAM and PIM systems to maintain product content library as a resource for the Digital Team. -Assisted with defining & documenting cross-functional processes and procedures of the delivery of assets to external retail partners. -Planned and executed delivery of digital assets and product information based on each retailer’s content calendars, timelines, and asset specifications to execute campaigns, product launches, and relaunches.-Audited PDP content across retailer sites to ensure all assets and copy are accurate and up to date.-Monitored and updated metadata of assets in Opera DAM to ensure tagging is consistent.

Promoted to lead multiple creative operations optimization initiatives in support of this multibillion-dollar Amazon aggregator focused on driving better product accessibility to the public. -Helped to create a productivity roadmap for 100+ professionals by actively improving workflow efficiencies and setting the process development direction for Creative. -Quickly identified the need for a new Digital Asset Management (DAM) system to support current hyper-growth stage; launched and implemented a new platform (Bynder) to seamlessly migrate and house 70,000 creative assets for 200+ brands and thousands of products. -Ensured the continued integrity of the new DAM by developing and implementing new processes spanning taxonomy, metadata, and future integration needs. -Drove adoption of the DAM by collaborating with cross-functional teams to understand metadata requirements and user needs and leading comprehensive training sessions for end-users. -Launched a new inventory tracking system called Data Tagged to better support the Content Production team’s product shooting process, resulting in cost savings due to the mitigation of product and prop duplication. -Slashed photoshoot prep time for Content Production by building out HighQ, a legal site that housed all the needed vendor documentation and provided electronic signature capabilities. -Owned all Creative operational expenses, personally tracking budgets and allocating funds as needed. -Helped train new hires on the Creative team, providing hands-on support and guidance throughout their employment; trained the entire team on asset management system usage and Creative resource availability.

Provided full-spectrum operational support with the goal of streamlining and enhancing asset management processes. -Owned the ongoing ingestion, organization, and maintenance of the Brandfolder DAM; Defined, implemented, and managed metadata schemas, taxonomies, and user groups; Trained and onboarded new users to the DAM system.-Delivered thousands in savings by investigating ways to save costs with Pickfu, an online focus group used internally. Efforts uncovered a significant cost savings when purchasing credits in bulk, delivering $1000+ a month. -Selected to project manage the Snap360 initiative, creating and driving a roadmap toward 360° photos on Amazon listings to better emulate the in-store shopping experience. -Provided assistance to the Content Production team by handling vendor management activities and production logistics, including sourcing product/props/wardrobe and processing accounts payable. -Tracked the department’s budget and continually sought ways to save costs without sacrificing quality.

-Accurately and efficiently provide members with account information regarding their account balances and transactions-Assists with performing member transactions, such as deposits, withdrawals, payments, address changes, transfers, account opening, loan and Visa payments, wire transfers, etc.-Identifying member needs and selling the appropriate products and/or services.-Perform research and resolves outstanding member issues.

-Performed production duties including: picking & packing orders, receiving &stowing products and other related tasks-Ensured inventory accuracy using Amazon principles and protocols-Ascertained that all items are properly stored in company database-Verified labeling and security of packaging prior to placement-Received and deciphered work orders to determine the type and quantities ofitems ordered by customers

-Delivered the highest level of customer service through effective problemsolving and strong communication-Processed all customer transactions accurately and efficiently-Operated company telephones, cash registers and machinery-Utilized mathematical skills to distribute and retrieve customer payments-Solicited and activated Kohl’s charge applications-Adhered and maintained company merchandise presentation standards

-Answered incoming emergency and non-emergency calls; determined nature of call and correct signal and/or code; simultaneously entered information into the Computer Aided Dispatch System-Provided lifesaving and pre-arrival instructions to callers in emergency medical situations; remains available to callers while units are in route; and checks medical status.-Forwarded information to the appropriate emergency response units or agencies; Assisted callers with transactions and information relating to police, fire, and EMS

-Promptly responded to general inquiries from guests, staff, and managementvia telephone, fax and email-Received, processed and secured all necessary payments by verifying andadjusting billing-Handled confidential guest information with a high-level of security-Scheduled, confirmed and coordinated all guest check-in & check-outs, roomreservations, requests, changes and cancellations-Drafted administrative documents such as daily reports and closing reports

Strategized, developed, and executed plans for multifaceted marketing campaigns spanning digital and print channels. -Created new initiatives for social media content in order to improve brand development and marketability. -Grew the brand’s digital reach by crafting aggressive social media strategies for Facebook, Instagram, and Snapchat. -Contributed unique insights to attribute to successes and opportunities for improvements and brand advancement. -Expanded community and influencer outreach efforts. -Managed and monitored efforts to build an online presence.

-Assisted with styling & design efforts by creating presentation decks-Researched opportunities for brand expansion and connected with local publications for brand exposure-Supported content creation for social media posts & company blog-Communicated with vendors and production staff on behalf of designer