Riah Smith Email & Phone Number

New York, Ny, Us

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• Discovered and consulted emerging artists Solomon Headen, resulting in a +3900% increase in Spotify monthly listeners and brand visibility.• Coordinated and oversaw recording sessions with top producers and engineers, ensuring projects met quality standards and deadlines.• Developed strategic marketing campaigns for 5 album releases, leading to a 30% increase in streaming numbers and social media following within 6 months.

New York, New York, Us

• Evaluates the performance of tracks, albums and artists by digging into detailed consumer reaction data, social insights, charts, audience, and streaming data to inform the executive level decision making for entire label repertoire.• Utilizes internal and external business intelligence and data analytics tools to create new reports, dashboards, analysis and methods for evaluating new releases, understanding artist audiences and uncovering actionable sales and digital marketing insights•Overarching into the A&R department as A&R Research lead attending local shows and industry showcases to evaluate potential signings• Research to gather information on potential artists/songs that may be of interest to the label•Monitoring weekly sales, streaming numbers, playlisting, press coverage and social media of potential signings•Meetings and calls with managers, artists and producers to discuss their projects and potential partnerships

Berlin, Berlin, De

• Researched, scouted and maintained artist relations for SoundCloud's JV Partnership with Solid Foundation Management• Worked with A&R, Marketing, Artist Development, Sync • Developed SoundCloud's label Roster's first artist index, resulting in a 25% increase in scouting ability

December 2021 – Present• Lead content strategy across social media platforms, develop & execute integrated digital campaigns• Generate reports on Google Data Studio and Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach 28% in a span of 3 months.• Lead Cinematic senior management/ Geffen joint venture artists as Marketing lead to grow social media accounts, implementing posting schedules for popular content which increased Instagram followers to a 15% increase• Provided recommendations to enter a niche market for content marketing tips, conducting market research/ content creation for TikTok | Skaiwater - #miles ( Rank: 28 , 97k ugc )

Santa Monica, Ca, Us

• Client tracking as well as social media auditing for 740 Clientele such as Migos and City Girls • Served as an overarching social media lead that handles content mapping for Lil Baby’s Facebook page -- maintaining the brand's footprint in the social media space• Weekly brainstorms to conceptualize innovative marketing tactics that would captivate the marketplace (campaigns for: Lil Yachty, Lil Baby, BLXST, Migos, City Girls, HBO, Skechers etc.

New York, Ny, Us

• Assisted with reviewing, claiming, whitelisting, clearing ownership conflicts, reference overlaps via Facebook and YouTube • Manage inbound emails for rights management concerns• Complete time-sensitive data entry internally and in partner content management systems using DDEX standards for album, and single releases

Los Angeles, Ca, Us

• Create databases using Excel • Conduct pertinent research for events sponsored by Complex Media • Assisted video shoots for brands such as: 10Deep, Mountain Dew, Lexus, G-shock • Created expense reports and travel using Concur

Los Angeles, Ca, Us

• Published articles• Transcribed recordings for articles

London, Gb

• Updated and distributed weekly social media reports, and weekly physical/digital sales using: Soundscan, Artist Portal, Mediabase• Created Street Marketing decks for College representatives using PowerPoint, and Photoshop for artist campaigns such as ; Demi Lovato, Fall Out Boy,Nick Jonas, Shawn Mendes, and The Vamps• Performed assistant duties such as scheduling meetings, managing calendars, photocopying documents, and mailing various packages• Assisted in artist video concepts