Giraffas, the third largest food chain in Brazil, has broken ground in the U.S. with a different fast casual concept that has been positively received by the American market and has generated sales exceeding expectations. Giraffas offers the American market a new alternative to experience Brazilian cuisine, yet within the comfort zone of familiar foods. The tagline is, ““A Brazilian twist on what you love to eat” and the new menu is comprised of American favorites such as burgers, steaks, chicken, shrimp and pasta dishes, but incorporating Brazilian spices and flavors. With their enterprising growth plan, the adaptation of the menu to suit the American palate, and the positive impact on local economies, Giraffas is establishing a presence in the U.S. and exposing Americans to the rich culinary flavors, the warm hospitality, and the joie de vivre that characterizes the Brazilian heritage.Responsibilities:Manage their creative concept and branding via their website, newsletters, menus, social media channels (Facebook, Twitter, Instagram, etc.Develop their Communication Strategy and plan via PR development and conducting key interviews with influencing publications and mediasNew Product Development and strategizing to determine best customer fit and experienceLoyalty Program Launch and Campaign Development (creative, announcements, on site POP Development)Website Makeover and Re-introduction to be in line with the new Social Media strategyManage a team corresponding to 11 Restaurants (train, promote and educate them about our Marketing Brand and Message)Responsible for an Annual Marketing Budget of approximately $1M approximatelyPlanned and prepared product Research and Development panels to determine marketing approach and product placement, etc.

Mapei Corporation is a Global provider of worldwide construction and building materials. With other 75 years in business they are the industry leaders in construction materials, repair solutions and product development engineering in the Tile, Floor Adhesives and Concrete Restoration business segment. As a privately held company whose headquarter is in Milan, Italy they currently have offices in 57 countries and 18 manufacturing plants worldwide.Responsibilities:Manage ongoing Retail Channel Product Development and Launch Campaigns (Home Depot, Lowes, Menards, etc.) Develop Annual Advertising Campaigns for the NA and LA Markets Coordinate and Execute Regional and National Tradeshows and Association Events Introduction of the companies Social Media Strategy, Rollout and Launch throughout NA and LAWebsite Makeover and Re-introduction to be in line with the new Social Media strategyManage a marketing team throughout NA Responsible for their Annual Marketing Budget Planned and prepared product Research and Development panels

Ryder Logistics is a leading provider of worldwide logistics and transportation solutions. Ryder has been in business for over 75 years, redefining the transportation industry and how to better serve their customers. As a Fortune 500 company with an expanding global presence, their commitment to logistics, truck rentals, vehicle sales and supply chain demands is constantly revolutionizing and adapting to market needs.Responsibilities:Managed customer segmentation needs, developed competitive profiles, conducted market assessments and created financial/economic plansResponsible for gathering and deciphering market knowledge, conducting market research, campaign development, marketing funnel evaluation (awareness through loyalty), direct mail, website development and mail initiativesLiaison with asset management and marketing to develop a growth strategy and economic model for the rentalcategory, target customers/prospects needs, marketing Ryder’s value proposition and competitive advantageSuccessfully grew Rental Revenue by 170%, via targeted sales and marketing campaigns and programsDefined and launched the Ryder Frequent Rental Loyalty Program, becoming the most successful repeat revenuebusiness campaign, resulting in a $8.1M incremental revenue venueManaged and owned a Marketing Budget of approximately $12M

Home Diagnostics, Inc. is one of the leading providers of diabetes products to retail pharmacy, mail service home medical and the durable medical marketplace. Home Diagnostics, Inc. also works closely with hospitals and long-term care facilities to help them more affordably monitor and manage their patients with diabetes. Current geographical focus is US, Latin America and Canada. Also being introduced to the European market and Australia.Responsibilities:During first year, increased brand net sales vs. prior year by 25%; Exceeded 2006 sales plan by 21%Initiated planning process to ensure tactics achieved objectives, strategies, and positioning.Established more cohesive relationships with sales and cross-functional departments.Faced brand name change and manufacturing delays that threatened the life cycle of the product. Established close management of and relationship with manufacturing and trade.Managed marketing budget.Worked on New Product Development and Product Launches of the existing TRACKEase/TRUEread, TRUEtrack, Sidekick and Prestige LinesMarketing Director responsible for US/Latin America Mail Service, Healthcare Distribution and Long Term CareProject Management – day to day management and monitoring of the product rollouts and their existing trendAdvocate for the development of the Customer Relationship Management function

Markets and distributes a broad range of branded and private-label small electric consumer goods. Appliances such as small kitchen , home, pest control, pet care and personal care products are among the selection that are manufactured through them. Responsibilities:Marketing Manager - Kitchen Category –Prepared customer presentations for and accompany Sales on customer callsManaged or assisted in line reviews for Wal-Mart, Target, Kmart, Lowes, Amazon.com, Bi-Mart, May Co., JCPenney as well as other retailersDeveloped event merchandising activities (trade shows/customer displays)Managed the television product categories – Gizmo and Lids Off to ensure continued growth and profitability.This category alone is responsible for generating more than $7MMDistribution Strategy -Drove customer, channel product positioning, pricing, focused at channel differentiationAided in the development and execution of Applica’s Distribution strategy and planGenerated $1MM plus in sales through the execution and delivery of excess inventory to salesMarketplace/Category IntelligenceUnderstand, analyze and communicate category & competitive dynamics, trends and marketplace activities Development an analysis of statistical data to support fact based selling internally and externallyNew Product/Program Development - Perform Sales training/seminars to educate on new products/new Business Unit initiativesManage a cross functional team in the development and execution of customer POP initiatives; perform post event profitability analysis and document learning’s and recommendationsApplica markets products under licensed brand names, such as Black & Decker®, Windmere®, LitterMaid® and Applica®, as well as other private- label brand names.

HP is a technology company that operates in more than 170 countries around the world. They explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. They apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work.Responsibilities:Define product promotion needs and budgetsAnalyze distributor satisfaction issues and coordinating resolution with various entities and internal organizations Provide process training/information to the distributors sales force on how to access Hewlett-Packard resources through tradeshows, training sessions, internal one to one visits – resulting in product awareness and know howCoordinate work/demands with outside vendors in response to our company needs and requirements regarding training’s, advertising campaigns, public relation seminars. Also developed and organized internal Marketing Events to inform and educate our Sales ForceEstablish link with advertising agency as well as press personnel to define and develop adequate visibility on behalf of Hewlett-Packard Company, creating Brand Awareness, Product Recognition, and Customer LoyaltyManage/Supervise a team of over 15 members throughout Latin America