Has built LATAM Marketing Organisation, evolved Go To Market strategies, and led Cross-Functional Teams across the organization to drive the acceleration of Growth (Revenue and Profitability).Experience includes:+Demand Generation for Vertical Segments+Digital & Integrated Marketing Campaigns / Tactics execution (Content, Social Media, SEM, SEO, etc.)+Pricing Strategies in B2B Management +Talent Development of 15 people between LATAM Regional and Local Marketing Leaders+Implementation of Recurring Revenue Business Model+Digital Enablement (E-commerce, Website, LP, etc.)+Salesforce and Marketo Integration +Tradeshow & Event Planning

Retained responsibilities as a Product Line Manager for the Respiratory and Portable Instrumentation for the General Industry & OGP segments.

Retained responsibilities as a Product Line Manager for the Respiratory and Portable Instrumentation for the General Industry & Mining segments.Tasked with creating a product portfolio for the Oil, Gas and Petroleum sector to give a complete personal protective equipment solution to companies, focusing on all PPE products offered by MSA including respiratory protection, portable instruments, head, eye and face, hearing, and fall protection. This includes regional steering team work to develop solutions based on specific customer needs relating to use environments and activities.

In charge of sales product specification with roles including: marketing research, forecasting, and demand planning to develop core positioning and strategy; setting product pricing for new releases to meet revenue and profitability goals; participation on the regional steering team for covered product groups; and performing sales trend and profitability analyses to track performance metrics pertaining to areas such as sales, gross margin, and market share.Complete product support, including: conducting VOC’s; demand planning; product launch and sales promotions preparation / materials development.

Lead of repair and service group at the Querétaro, Mexico facility, having developed an operating plan for the group, overseeing of the day-to-day productivity of the department / compliance with ISO tasks and procedures, and supervision of the repair supervisor and techs.Integration and initial roll-out of SAP for the Mexico service and repair center, ultimately helping to reduce lead time for warranties and repairs from 30 days to 5.

Involved in the placement, monitoring, and billing of purchase orders from business partners and customers, including work with back order reviews and handling customer complaints.Tasked with being a lead point-of-contact with key MSA accounts, including Grainger and Hagemeyer as well as work with special mining and industrial partners, including support of the MSA sales force in generating product quotes for key clientele / initiatives.

Have served as and remain the current chairman of the Confined Spaces Subcommittee that has overseen the development of Mexico’s first safety standard in this area in the country’s history.

Worked with businesses in the pharmaceutical, defense, and legal markets to help create marketing plans for professional conferences, focusing on campaigns directed through direct mail, email, and internet marketing.

Tasked with working on helping companies such as Canon and Ford of Mexico to create incentives programs for their own employees to increase sales productivity.Was involved in an administrative capacity in all aspects regarding the approval of purchase orders, supplier payments, invoicing, and budgeting by program area.