In charge of leading the marketing strategy for The Adventures Group's brands: Vallarta Adventures, Cabo Adventures, Cancun Adventures, Casa Koko, Majahuitas, Adventure Weddings and Adventure Photos.• Accountable for the eCommerce B2C business of The Adventures Group (US$ 24 M in 2022), working side-by-side with our agencies for Paid Media, Email Marketing, Content & SEO.

• Responsible for developing the communications plan & brand positioning for the first luxury hospitality business of The Adventures Group: one of the top vacation villas in Punta Mita, called Casa Koko.• In charge of designing the graphic identity & advertising strategy for Casa Koko, including website, content marketing and press coverage.• Accountable for scouting & partnering with key OTAs of the luxury travel market, including Frosch Villas, One Fine Stay, Le Collectionist, Villas of Distinction, and Airbnb Luxe, among others.• Accountable for closing US$ 2 million on sales in the first year of operations.

• 4-month internship in Grey's regional office for Latin America.• Responsible for developing business cases and benchmark studies to share among Grey agencies across Latin America.

Main Clients: P&G, HEINEKEN and COMEX• Responsible for leading the team in charge of developing advertising campaigns for various brands of Procter & Gamble in Mexico, such as Pantene and Koleston. During my tenure, revenue from the P&G account grew 85% compared to the previous year.• Leader of pitch-winning teams and responsible for some of the newest Grey’s accounts: Pantene, Suburbia (Walmart Group), Nutella, Honda Fit, among others.

Main clients: AMERICAN EXPRESS, TELMEX and SONY.• Leader of the Business Development area and responsible for winning accounts for more than MXP$ 25 million in six months (25% of 2012 total agency revenue).• Development of 360° marketing strategies using digital media as a pivotal point across the consumer journey, from awareness to purchase.• Coordination of Planning, Creative and Content Management teams to develop social media communication strategies.• Responsible for New Business P&L and annual revenue projection of my area.

Main Clients: LG ELECTRONICS, FERRERO & HOTELES.COM LATAM • Coordination of Planning, Creative and Production teams to develop mass communication strategies and advertising campaigns for electronic and consumer goods –LG Electronics & Ferrero-.• Coordination of ATL and Online campaigns for an e-commerce company –Hoteles.com-. Weekly analysis of campaign results and Online media optimization to achieve ROI goals. • Management of local teams in Argentina and Colombia to meet regional Client’s needs.• Responsible for account performance status and revenue projections.

Main Clients: NOKIA • Coordination and management of Nokia’s digital and mobile platforms, as well as loyalty plan and online store.• Planning of Digital Marketing strategies involving Owned, Paid & Earned media.• Development of benchmark studies and market analysis.

Main Clients: NIKE & COCA-COLA • Coordination of design and development for Nike & Coca-Cola digital campaigns in Mexico, such as Nike Run Latam, Nike 10K Race, Coca-Cola Light Mexico, and Coca-Cola interactive games.