Social Media Marketing Specialist
Current• Manage the day to day task of posting content to Facebook, Twitter, Instagram, LinkedIn and YouTube• Create and execute the daily social content calendar• Create and edit content using Adobe Illustrator• Analyze and monitor customer sentiment using Hootsuite to identify trending topics/ conversations • Work closely with departments across the company to promote their content • Create a monthly report showcasing progress comparing MoM and YoY• Work closely with customer care team to ensure that the brand voice and messaging is consistent• Source user generated content daily to reshare• Respond to customer inquiries and comments• Create posts for all media advisories and press releases• Manage paid social for boosted and targeted posts• Ensure that crucial service related information is posted in a timely manner• Spearheaded an engaging video story-telling series called Ferry Fans• Created and executed a photo contest called #FerryHair