Maria Jesus Aliaga Email and Phone Number

Commercial responsible to assure adherence to budgets, schedules, work plans and performance requirements. Build actively networks with key contacts in-and outside Philips to identify new go to market approaches

Maximizes the customer P&L (Margin / Prod Mix/Cost to Serve) per account by implementing all initiatives launched to drive sales and improve our position in all Loyalty channelsDevelop new business models, new customers, new channels. Gives structured feedback and conclusions from customers to Marketing Executes Commercial Policies at accounts (margin, pricing, logistics, planning, etc) Position new concepts and tools in agreement with marketing ensuring an added value relationship with the account, specifically 1.-Communication with second level customers (indirec)2.-Developing new business opportunities in new sectors / products

As Category Manager:- Responsible for defined category management projects with strategic retailers and specific categories.- Ensure completeness of account plans and responsible for functional expertise together with KAMs- Responsible for local category competence and bring knowledge upstream (In-Store merchandising; Shopper Activation; Retail Intelligence; Training)As Trade Marketing Manager:- Responsible for execution (production / coordination and placement) of BTL tactics (promotions, secondary placing, demonstrations, signage) based on account plans and marketing plans.- Responsible for execution of Training- Responsible for servicing selected accounts and selected categories: Merchandisers, Rack jobbers, Demonstration teams- Experts in shop floor: Ensure that solutions are shop floor proof; Interaction with logistics for promotional materials- Develop below-the-line marketing materials and presentations, based on briefing from customer marketing (generic) and category management (shopper activation for customer specific)