-Responsible for both national and international (Brazil) IVD markets mapping and analysis.-Extensive research into the markets generating new leads and opportunities (e-shots, email marketing, cold calling, oral presentations, roadshows and visits)- QC Product specialist being able to confidently support customers with relevant information.-Responsible for configuration of new costumer accounts of Randox interlaboratory QC data managment software (Acusera 24.7)-Support the sales team in lead generation and customer development