Maria João Bernardo Email and Phone Number
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Maria João Bernardo is a Brand Building | Retail & FMCG Management | Private Label Strategy & Product Development | Operations & Sourcing | B2B & B2C National & International Markets | Team Leadership at GT Portugal. She possess expertise in retail, merchandising, team management, negotiation, business strategy and 19 more skills. She is proficient in French and English. Colleagues describe her as "Maria João is an excellent professional and a good friend. We work together at Sonae MC, being Maria João, Business Unit Director. She is a highly motivated professional who puts all dedication in every single project she is given to performe. Maria João possesses a wide range of knowledge in several fashion retail areas. She is a person of extreme good taste and sense of aesthetics with a deep knowledge of the business. So, my sincere and best recommendation." and "I worked with João during one year. During that time João showed a very high commitment in acheiving her results, always pushing and helping her team to find new and creative ideas to overcome the difficulties that they were facing to better serve the consumer. Her good taste, her diplomatic skills and her taste for "team work" , helped improving the assortment of the range of products under her responsability and most of all, improved their image. It was fun and challenging to work with her."
Gt Portugal
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CooGt Portugal May 2023 - PresentLeça Do Balio, Matosinhos, Pt -
Head Of Product DevelopmentAmorim Luxury Group 2020 - May 2023Lisbon, Lisbon, Pt• Private Brand Development • Product Development processes from Sourcing to final product • Definition of Merchandising Strategy by Lifestyle• Responsible for strategic sourcing markets and developing the suppliers portfolio• Management of supplier relationships, negotiation and buying• Development of the product matrix and price strategy• Define and manage the Digital Marketing strategy• Website concept creation -
Fashion Retail DirectorAndré Costa S.A. 2018 - 2020Porto, Pt• P&L Management• Purchasing Strategy • Management of the operational teams with 20 employees• Definition of sales KPI´s and monitoring of the stores performance• Expansion plan in Portugal• Digital marketing strategy definition and implementation -
Design, Product Development And Sourcing DirectorSonae S&F 2011 - 2017Maia, Porto, PtCommitment to outline a profitable value proposal for the Woman´s business unit, implementing the strategy of the 3 departments and ensuring the matching of the 3 main focal points of the business: margins, sales and stock.• P&L Management• Business VBM definition tracking• Definition of the action plan and area resources • Validation of the range and pricing policy (women´s clothing, underwear, accessories and footwear)• Assessment of national and international competition• Responsible for handing out an MFO objective with a constant growth challenge, leading to an effective management of the supplier’s portfolio, of the purchases by origin strategy and of the profitability of the textile product development.• Validation of the product strategy (women´s clothing collection) in order to ensure style consistency and the brand identity• International shopping travels and visit to specialized trade fairs• Definition of the In season purchasing strategy• Business and commercial trips to Asian countries -
Business Unit Director - HousewareSonae Mc 2009 - 2011Senhora Da Hora, Porto, PtWith the strategic lines of the company and the internal and external analysis of the business as a starting point, responsible for defining and validating the objectives, strategies and tactics, assuming concrete form in a budget, considering the different business variables and conducting the most diverse negotiations in order to achieve the defined objectives • Validation of the product range/collection, pricing, promotional plan and store space• Drawing up of the strategic plan of the Business Unit• Selection of supplier’s portfolio and definition of purchasing origin• Visits to national and international fairs to select collections• Responsible for the Private Label business• Market analysis (competitors and customers)• Business and commercial trips to Asian countries -
General ManagerNaturapura Iberica Sa 2008 - 2008Defining and implementing the brand internationalization strategy through B2B and B2C business. Reporting directly to the administration. • Price policy development; national and international sales budgeting and projection; market adjustment of the product; negotiations with partners• Business monitoring of 2 stores in Portugal and 1 store in Spain• Organization of sales conventions with partners (representatives and distributors) and fair attendance• P&L Management• Team leader of 6 employees
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Business&Marketing DirectorOnara Sa 2005 - 2008Responsible for Brand Management & Marketing Management- Business Plan, Analysis and Strategic Implementation, definition of distribution channels (franchising and wholesale), definition of prices, Budgeting and national and international sales forecast.Brand in Portugal with 4 points of sale and in strong international growth as of 2004. • Planning, organizing and executing sales conventions and presenting the collections to business partners• Responsible for the negotiation and development of new markets through franchising; Franchisee tracking• Preparation and presentation of the brand in trade fairs• Definition and implementation with the PR agency of strategic brand communication
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Retail General ManagerIdeiatex - Representações Texteis, Lda 2001 - 2004Matosinhos, PtResponsible for Mygod store chain in its commercial, operational and financial dimensions. Reports directly to the administration and manages a team of 20 people.• Management of the operational teams, definition of sales KPI´s and monitoring of the stores performance• Responsible for sales, stocks and business profitability• Monitoring of management indicators, outflow ratios, sales, margins, P&L• Plan and implement all necessary activities to achieve sales targets. -
Category ManagerSonae S&F 1997 - 2001Maia, Porto, PtBuyer and responsible for the management of the Clothing category, including the development of the private label • Definition of category strategy at product level, pricing, merchandising and communication policies, ensuring product adequacy to markets (national and Spanish)• Negotiation and selection of the suppliers portfolio• Responsable for sales budgeting and business maximization in what concerns Private Label• Responsible for both the client and market analysis• Analysis and follow-up of the product life cycle• Monitoring of management indicators, outflow ratios, sales, margins,P&L
Maria João Bernardo Skills
Maria João Bernardo Education Details
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Católica Porto Business SchoolAuditing And Management Control -
Católica Porto Business SchoolGeneral
Frequently Asked Questions about Maria João Bernardo
What company does Maria João Bernardo work for?
Maria João Bernardo works for Gt Portugal
What is Maria João Bernardo's role at the current company?
Maria João Bernardo's current role is Brand Building | Retail & FMCG Management | Private Label Strategy & Product Development | Operations & Sourcing | B2B & B2C National & International Markets | Team Leadership.
What is Maria João Bernardo's email address?
Maria João Bernardo's email address is mj****@****ail.com
What schools did Maria João Bernardo attend?
Maria João Bernardo attended Católica Porto Business School, Católica Porto Business School.
What skills is Maria João Bernardo known for?
Maria João Bernardo has skills like Retail, Merchandising, Team Management, Negotiation, Business Strategy, Team Leadership, Strategic Planning, Business Planning, Budgets, Sales Management, Marketing Management, Purchasing.
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