Maria J. Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Barcelona, Spain

As part of Desigual's Creative Studio, the in-house agency:▸ I designed landing pages, Heroes and B2C/B2B banners, taking into account the personality and brand guidelines, seeking to connect with customers. For example, the landing page design for the launch of the Ginza store in Tokyo allowed users to visit it virtually in times of pandemic and earn discounts.▸I worked closely with developers, UX Designers and the Digital Department: generating user-focused designs, analyzing customer feedback to enrich the shopping experience and finding the best solution for key brand moments such as sales season or Black Friday.▸Created high-fidelity illustrations for shootings, collaborating with art directors to guide photographers and assistants.

Barcelona, Spain

▸ Worked with Art Directors, Retouchers and Brand Managers to create designs that met marketing requirements, ensuring brand consistency across all touch-points. Starting with the different OFF materials of the store (store signage, vinyl, antenna covers, LED screens), publications in magazines such as Harper's Bazaar and Vogue, up to the successful redesign of the SS21 collection labels (integrating the sustainable category, jeans fitting, accessories, etc.) ▸ Designed the different Newsletters for Season and Outlet.▸ Created illustrations and visual concepts for the different channels of the brand: e-commerce, labels, newsletters, store, fittings catalog, magazines, showcases, including the design of patches and pins for customizing garments at the store launch Ginza in Tokyo.

Barcelona, Spain

Natexo is a world leading email marketing/digital marketing consulting and database monetization agency.I worked with 8 markets: FR, ES, IT, PL, US, LATAM, AUS & UK.▸ Campaign design, layout and development: Responsive emailing master templates for different brands in HTML5 and CSS3, along with landing pages where users landed when clicked.▸ Research, identify and apply good emailing and UX practices in order to improve the user experience, conversion, open rate, brand and market needs, keeping up with new visual and technological trends. ▸ Analysis of the results of the campaigns both at the creative and conversion level to evaluate the new marketing objectives and apply them to the designs.

Barcelona, Spain

As the winner of the 2018 Carnet Jove Connecta’t de Disseny Scholarship, my work consisted of:▸ Conceptualization and design of the campaign for the Carnet Jove scholarships 2019. Starting with a poster proposal that managed to represent the 12 scholarships.▸ Design and layout of the competition brief for each of the categories together with the design of pieces for the digital campaign: Animation of videos of 15 sgs per category for social media, design of banners for the different websites and the adaptation of the main image on the Connecta't Program website.▸ Design the adaptation of the image for the *52 Sitges Film Festival (International Fantastic Film Festival of Catalonia)And finally, I visited different art schools of Catalonia publicizing the contest.General partners: Agència Catalana De la Joventut / Generalitat de Catalunya in collaboration with FC Barcelona, ​​”la Caixa” Banking Foundation, TV3, Panini Comics, El Jueves, FI Comics, Ara,Cat, FlaixBac, APIC, Estudio Muto and El Punt avui , among others.

Colombia

▸ Design and conceptualization of ON/OFF advertising campaigns, from web to POS for brands in the beauty and food sector with the use of images, retouching, typography, illustration and video.▸ UX user experience audit for the website of one of the main clients.▸ Creation of designs (static and animated) for social media and Google Display campaigns banners.

Colombia

Clients: Johnson & Johnson, Reckitt Benckiser Group, consumer brands such as Durex, Neutrogena, Listerine, Veet, Vanish, Lubriderm, Sundown, Johnson's Baby, Carefree (Colombia, Peru and Ecuador), ob Tampons, Gaviscon, Woolite.▸ As Lead Designer: I supervised the creative direction of the agency, guaranteeing the quality of the digital campaigns. Responsible for the presentation of weekly reports to the CEO and the leaders of the other areas of the company to understand the status of the current campaigns, as well as guiding and assigning tasks to the team of designers.

Colombia

▸ Designed responsive websites from concept, creating low/high fidelity wireframes following UX best practices.▸ Planned and executed user experience (UX) audits in order to detect problems and detect opportunities for improvement, SEO.▸ Designed social media / Google Display campaigns assets of the different brands focused on engagement and traffic generation to different websites.▸ UX / Digital trend research.▸ Advised the brand Umami Berry (USA) creatively to potentiate the brand's digital strategies.

Den Haag, The Netherlands

▸ I designed and implemented the first Welcome handbook to help the cultural adaptation of Colombian diplomats and citizens about to live in the Netherlands. Winner of the Best Manual award granted by the Colombian Ministry of Foreign Affairs and Foreign Minister María Ángela Holguín.▸ Creation and implementation of a monthly newsletter of the Embassy with relevant information about news, social work, cultural events for Colombian citizens in the Netherlands.▸ Support in the design, planning and execution of diplomatic, cultural and educational events.▸ Generation of graphic content for social networks and digital media the different cultural events of the Embassy.

Remote

Press Start Studios is a video games studio based in San Francisco - CA and Colombia. ▸ Designed the UI for the different mobile video games, creating and configuring the best experience responding to the user needs.▸Trends research for the design of UI according to the categories of the games, ensuring the consistency of interfaces and the homogeneity of the whole game.

Colombia

User Experience Design, Ux Design

Illustration, Illustration For Ui Interfaces

Interaction Designer, (Hci) Human Computer Interaction, Ux/Ui Design, Web Design, Digital Design

Activities and Societies: - Teaching assistant (UTA) | 2D Design & Color Theory classes 2010 -2014 - Web editor & Designer | Faculty.