Maria Kapchinsky Email & Phone Number

Tel Aviv District, Israel

• Responsible for 60% of products in development • Manage and track lifecycle of strategic and complex products to maintain client timelines • Optimize key processes in order to streamline communication between sales, product development, logistics, and finance departments • Develop presentations for clients on Excel and PPT to demonstrate growth strategies and results; present findings to clients and high-level executives • Find new suppliers and negotiate the terms and price of packaging and product materials

Москва, Россия

• Responsible for 25% of Total Maggi Brand ($4,5mln, YTD +5% Value growth of 3 segments of responsibility) • Total management of 3 sub segments. strategy, whole market data analysis (Nielsen data), budgets, research, new product development, integrated marketing campaigns and cross functional team coordination. • Leading marketing and design teams on packaging, digital campaign ideas and execution. • Analyzing user behavior and journeys via Google Analytics, heat maps and surveys• Conceptualizing AB tests to support UX analysis, increasing user engagement and revenues• Optimization for conversion and engagement of product communications via push notifications and e-mail marketing• Driving user persona development leveraging user surveys, polls, market analysis and research• Presenting brand KPIs and updating management reports.

Russia

• Budgeting• Marketing strategy• Drive competitive analysis and market research using Nielsen data• Manage inbound communication with users across multiple channels, taking the lead (email marketing, landing pages, product banners, education materials, etc.)

• Assisting marketing team with coordination• Drive competitive analysis and market research• Budget control• Conference\event management and coordination

Бакалавр, Marketing And Pr

Bachelor'S Degree, Английский Язык И Литература