Maria Kelly Email & Phone Number

United States

Chicago, Illinois, Us

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world's leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Chicago, Il, Us

Circana, formerly IRI, is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, Circana is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. Lead vision, strategy, execution for client success and growth, deepening global manufacturer/ retailer client relationships, engagement and collaboration through relevant thought leadership, developing Circana teams, advocating for clients while building client advocates, and delivering innovative capabilities with P&L accountability. Coach remote and on site Circana account teams to provide appropriate solutions, drive usage and deliver value, synthesizing POS, consumer panel, shopper/FSP/loyalty, supply chain, retailer analytics, media, digital and store audit data across all channels and retailers; deliver timely, actionable strategic insights, leveraging Circana proprietary cloud technology, to ensure client and team success.

Port Washington, Ny, Us

The NPD Group provides critical consumer behavior, POS Market Intelligence and industry expertise across Prestige Beauty, Softlines and Hardlines. As Director, developed vision, strategy and implemented client engagement transformation with global retail partners, which delivered growth initiatives internally and value externally YOY for $200 billion Retail portfolio, with P&L accountability. Built and coached remote and embedded client insights and service teams that delivered ROI externally and revenue growth YOY.

Port Washington, Ny, Us

Led strategic U.S. retailer client development, working cross functionally with merchandising/supply chain, marketing, finance, loyalty, consumer research, innovation/ product development retailer teams, synthesizing disparate databases for actionable insights and thought leadership. Contributed to transformation and portfolio growth of clients, became trusted advisor.

Drove profitable YOY wholesale and retail sales for new and established brands in mature categories in department and specialty chain stores, mass, drugstores and pureplays. Successfully launched several brands, sub-brands and line extensions with creative integrated marketing campaigns, including national media, in store experiential, SEO. Negotiated seasonal stock and sales plans, managed internal demand forecasting, implemented quarterly joint business planning process, in store marketing and merchandising best practices, assortment and display, space planning initiatives.

DTC Subscription pureplay site for basic legwear, underwear, intimate apparel. Created, launched, sold.