- Leading global subscriber Acquisition across paid media, institutional, owned, teams, affiliate program, 3P platform partnerships for NBA League Pass, NBA App, and NBA ID.- Establishing and managing Acquisition Marketing operations and S&BP for in-house paid media agency

- Leading global Fan Acquisition for DTC Digital Growth products including NBA League Pass, NBA.com, NBA app, and NBA ID. - Managing a team of marketing hustlers across in-house performance paid media, affiliate, team bounty, owned, CRO, A/B testing, and 3P platform partnerships.- Responsible for media and marketing strategy, business planning, goal setting, P&L management and GTM for subscriber growth, content awareness and product feature launches.

Led all Amazon Retail and Devices channel acquisition marketing for Audible Canada. Responsible for generating subscription growth via owned and paid across a vast Amazon ecosystem including web, mobile web, apps and devices.

Led the first multi-platform marketing team responsible for supporting all divisions and priorities across all screens - including linear tune-in for all ABC News shows, acquisition and lifecycle marketing for ABC News app and ABC News Live 24/7 streaming channel, conversion optimization for abcnews.com, goodmorningamerica.com, and fivethirtyeight.com and audience development for ABC News podcasts.

Creative and strategy development of all acquisition and engagement marketing campaigns, brand portfolio campaigns including major national B2C O&O and paid buys and 3P partnership-driven initiatives for all 14 NBCU TVE apps.