Maria (Masha) Kiseleva Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Slough, United Kingdom

Federal Territory Of Kuala Lumpur, Malaysia

United Kingdom

Nairobi

Nairobi

Ensured the long term growth of Beiersdorf in Central, West and East African countries through development and execution of a long-term business plan incl. the marketing and communications strategy for NIVEA personal care brands:- Defined and executed the annual marketing plan by setting and achieving specific net sales and market share objectives in line with companies strategy- Managed the communications development and adaptation process and tailor a marketingand communication strategy that addresses the local market needs (incl. regional ATL and BTL development)- Critically observed relevant consumer understandings & insights and translated into business gains- Controlled brand profitability & budget and maximized ROI- Liaise with global and regional units to co‐ordinate appropriate product launches and re­‐launches as well as regional product development incl. writing and market testing product concepts- Provided brand input into the Customer & Shopper marketing plans to achieve the agreed targets in line with the promotional strategy

Dubai

Munich Area, Germany

Developing and co-shaping the marketing strategy for the LEGO Preschool and Older Boys Portfolio agenda by setting up marketing plans accompanied by the full marketing mix (TV, Print, Digital & BTL activities) and communication toolboxes at hand, to meet the local market requirements. Steering of external agencies (media, advertising on and offline, creative) from briefing to final execution as well as active partner management e.g. with IP or synergy partners. Continuous forecasting/planning, performance tracking, regular analysis and reporting, identification of potentials and initiation of corrective actions for 15 % of total business turnover. Strong collaboration with internal stakeholders as well as leading and participating in cross-functional projects. Responsible for the marketing budget and portfolio pricing in the DACH region.

Munich Area, Germany

Regional Brand Management for the Charmant Group house brands specialized in premium titanium optical and luxury sunwear frames for the European market: Set up of the European marketing strategy for the relevant brands including profound branding and positioning, development of a B2B and B2C communication strategy including advertising, PR, digital, POS activities and promotions, trade shows and training.

Munich Area, Germany

Active implementation of the international marketing strategy on the basis of a market-driven adaptation: planning, alignment and execution of the annual promotions calendar, sell-in and sell-out concepts. Creation and implementation of tailored trade marketing activities, including consumer events at POS, the design and production of local sets & coffrets, gift with purchase promotions, POS material to support events & product launches. Demand planning of quantities and order management.Responsible for the annual sales promotion budget as well as the turnover planning. Analysis and reporting of ongoing promotions, compilation and communication of sell-in and sell-out reports on a weekly, monthly, quarterly and annual basis to the headquarters.

Munich Area, Germany

Co-operations and Sponsoring: Screening, conceptualisation and execution of relevant projects, coordination with cooperation partners and analysis of ROI. Promotions: developement and execution of Incentives, Promotions and POS-activities to recruit, engage and retain the Clarins consumer. Marketing communication: Compilation of new product launch data information, revenue reports as well as communication to different trade alliances and the headquarters. Assistance to the Director Marketing Clarins & Kibio.

Dipl. Int. Betriebswirtin

Bachelor Of Arts (Ba)