Maria Kovba Email & Phone Number

London, GB

London, England, United Kingdom

Key Client: Mars

London, England, United Kingdom

Key Clients: Diageo & WeWork

London, England, United Kingdom

• Platform Split: YouTube 70%, Social (Meta & TikTok): 30%
• Oversaw and allocated media budgets of up to $1.2m per campaign across multiple international markets based on learning and audience reach objectives, as well as Brand Lift minimum spends
• Managed implementation of the full campaign lifecycle: from drafting media plans to ensuring the quality of campaign builds, data dashboards and post campaign analysis. This included managing multiple junior team.
• Developed audience targeting strategies focused on overall reach and frequency to maximise brand awareness for key target audiences
• Conducted mid-flight optimisations in real time based on performance against benchmarks and KPIs which were crucial to campaign success due to short campaign flights
• Analysed campaign data to facilitate insightful reporting: providing daily pacing updates, creating in-depth post campaign analysis highlighting key learnings, action points for future trailer releases, and digestible.

London, England, United Kingdom

London, United Kingdom

• Built up Curious’ social media content calendar for LinkedIn and Instagram - through both organic and sponsored posts
• Drafted and submitted client work for the industry’s top awards
• Initiated and organised a thought-piece series featuring Curious’ designers, strategists and account managers

London, United Kingdom

• Point of contact for all corporate clients, including WeWork, Ogilvy and Deliveroo. Worked to fulfil all client briefs, thereby growing the B2B revenue from 0% to 60% of overall revenue
• Identified and acquired new corporate clients and partnerships through innovative methods
• Managed and trained all new employees in line with company and personal development goals
• Managed My Baker’s social media channels (LinkedIn, Instagram, Facebook, Twitter and Pinterest). Grew My Baker’s Instagram following by 54% over 12 months (@mybaker.co)
• Collaborated with the SEO agency to write copy for Google Ads to match keyword trends and seasonality in order to boost organic search rankings
• Conducted bi-weekly website analysis to assess overall health of the website and identify pages that require editing to improve the user experience

Greater New York City Area

Analysed data from sample programs to produce client reports featuring key learnings, recommendations and overall effectiveness of the productSent twice weekly emails via MailChimp to encourage community members to produce creative, descriptive and engaging word of mouth content

• Working with clients such as Arm & Hammer, Heineken, Nescafe, Nestle, and Sleep Number to release samples for online consumer feedback
• Monitoring online conversations and feedback of samples for product improvement
• Producing original content, in the form of blog posts, surveys and social media posts, which align with company objectives

Greater New York City Area

• Identified organizations and chapters across cities in all 50 states who would benefit most from the interactive toolkit meant to educate people on this not so known issue
• Sought out influential individuals in the Atlanta, Georgia area to establish the first chapter of Childhood Domestic Violence

• Managed all marketing activities for social media networks, thereby increasing socialmedia presence by 10%

Ux Design

https://www.behance.net/mariakovba

Bachelor Of Business Administration - Bba, International Marketing

Activities and Societies: Baruch Model United Nations, Exchange Support, Phi Eta Sigma National Honor SocietyBaruch Model United Nations.

Study Abroad Semester