I led & developed a client-dedicated virtual team of 36 experienced Data Scientists, Digital Marketing-, Events- and Social Media Specialists to support Microsoft in executing their marketing activities.* Initiation of the Microsoft HR Taskforce & co-development of the Talent Management Framework, optimization of recruiting and onboarding processes, team & employee development and coaching* Development of talent marketing best cases and employer branding startegies, as well as implementation of HR tech systems and e-recruiting, which increased recruitment efficiency by 25%* Business orchestration, business operations, digital business development & strategic partnership initiatives* responsible for overall program performance across all deliverables and ensuring all output is on time, on brief and accurate* in control of all services, including budget, revenue, margin and OKR/KPI alignment as well as staffing* Managed and developed business relationships between WT and Microsoft’s senior global and local counterparts* lead point of contact for all matters specific to managed clients, including escalation, while ensuring compliance to the global program and scope of work, alignment to overall objectives* the voice of Microsoft within the agency and the agency's representative on client side

After some intense years of working 24/7 in the music industry, I took a year off. I slept a lot, travelled and learned as much as possible. I became a certified SCRUM Expert and I'm completing the PowerMBA program.

Senior Marketing executive and Innovation Board member. Founded Sony Music’s Track Department GSA (ColT) which handles international and domestic repertoire and multi-award-winning artists across all key genres. The interests of our target groups change as quickly as trends and technical possibilities. Therefore, we are constantly tearing down existing guidelines, inventing new formats/brands, developing new communication and marketing strategies and tools to improve engagement, retention and fan experience. As a result, we stand out as professionals in areas such as branding, digital marketing, segmentations, agile project management, social media, as well as data-driven, experiential, and integrated marketing. Previous titles include Senior Product Manager and Head of Label Coordination & Strategy.* 360° Brand Marketing and Marketing Communications: integrated, inclusive, automated and data-known* HR & Culture Initiatives (Employer Branding Strategies, Talent Marketing Best Cases, HR Software implementation, HR process optimization and automation)* Developed and implemented internal cross-functional/divisional marketing/reporting tools and processes that saved 30% time through streamlining and optimization, saved the company money, and significantly increased marketing results by up to 60% (e.g., automated release onboarding, data-driven marketing tool, track monitoring tool, or radio x Shazam dashboard)* Recruited, developed and led a cross-functional agile team of product and digital marketing managers to execute 360° artist/brand campaigns and product launches globally* Built and managed local & international teams in marketing, sales & PR and steering external agencies, brands (e.g., BMW, UEFA, Skoda, AXE...) and key business partners (e.g., Meta, TikTok, Spotify, Apple, Amazon, Twitch or Google)* New Business Development and Finance responsibility incl. Talent, global marketing and partnership deals (10K - millions)

Founded Sony Music Dance Department GSA which handles international and domestic dance repertoire of Labels like Columbia Records, Sony Music, Ultra Records, Ministry Of Sound, Black Butter, RCA, Epic etc. We represent multi-award winning artists like Alan Walker, The Chainsmokers, Mike Perry, LCD Soundsystem, LCAW, Jane XO, Steve Aoki, Hardwell and many more.- established cross-divisional structures & workflows- Strategy & Business Development - project management for local & international artists/releases: 360° marketing campaigns incl. promo, digital marketing, sales, media & brand / live / licensing partnerships - Product management (release configuration, pricing, timing and budget)- Digital marketing (360° strategy development and implementation, social media marketing, data driven marketing)- Media planning & advertising (TV, radio, press, digital)- Brand development (industry partnerships, brand cooperations, retail and media partnerships)- Coordination & planning of D2C / CRM activities- Promotion management & coordination (TV, press, radio, club, digital, events)- Established and managed high-value relationships with key partners worldwide

Foundation and establishment of the Warner Office for Dance Music in Berlin. Responsible for local and international artists and their repertoires. With Robin Schulz we have established the most successful Future House artist worldwide. I’ve also led the company-wide project “New Digital Potentials” which innovated the work of Warner’s promotion and marketing divisions based on collaborations with YouTube Multi Channel Networks and Influencers/Content Creator. Warner was the first Major label to accomplish this.* 360° Marketing (campaign development, implementation and optimization, field marketing, partner marketing, integrated & data-driven marketing, AR/VR marketing)* Product marketing and management (go-to-market strategy, release configuration, pricing, timing and budget)* Digital marketing (360° strategy development & execution, social media marketing & channel development, AR/VR marketing, data driven marketing)* Brand development (industry / brand partnerships, commercial syncs, retail and media partnerships)* Coordination & planning of D2C / CRM activities (brand activations / events)* Media planning and paid/owned advertising (TV, radio, press, digital)* Promotion management and coordination (TV, press, radio, club, digital, events)Project Management "New Digital Potentials":- Risk Management (Cooperation with internal & external Multi Channel Networks)- Influencer relations (YouTuber, Instagram..) - Digital Transformation & Innovation for Corporate Promotion & Marketing

• Head of Talent Relations (Chief of Staff) | FLY BerMuDa Festival• Project Lead | Berlin Music Days- Programmed, planned and produced all kinds of conference events (music industry panels, media events, brand and club showcases) - Culture Management (negotiations & cooperation with Berlin Senate for Culture) - Event Marketing & Promotion Management- Public Relations & Social Media Management- Artist & Agency Management- Recruiting and Management of 20 Stage & Artist hosts, as well as >100 gastronomy employees - Label Communications- Company developmentuntil 2011: Event manager | BerMuNight coordination | BerMuDay- Artist & Agency Management- Team management of 20 Stage & Artist hosts, as well as >100 gastronomy employees

http://water-gate.de/

Booking Agent Artist & Tour Management Content ManagementPromotion & Social MediaOffice Management

Booking AgentArtist & Tour ManagementSocial Media & PromotionOnline content management Front OfficeLabel Manager Assistance (licensing, Gema & promotion)

- Screenwriting & Show Editing- Music research & market research to address the target group- Preparation of studio recordings & shooting- Support of outdoor shooting (shooting with DV camera, interviews)- Digital Video Services & GEMA