With my more than 20 years of experience and specialisation within the field, I help companies and organisations making robust strategic decisions based on actionable insight from ethical research with families and children, resulting in a balance of economic and social-responsible success.Strategy & MarketingI have several years of experience as a VP and Director of a branding & communication team focusing on children. From this I have strong competences in strategy, branding, research, leadership, as well as in supporting startup companies in business development, building close external collaborations, and a special insight in ethical & social-responsible considerations about children. Likewise, I have many years of experience from one of the major food companies in Denmark. From this I have strong competences in transforming research into relevant insight and further into robust strategy recommendations for global innovation, balancing economic and social-responsible impact.Moreover, I have experience from an advertising agency specialised within the child field. From this I have competences in doing research with children and transforming it into marketing strategies as well as collaborating with a creative team about turning this into creative solutions e.g. in stores, packaging, and in catalogues. Research & InsightAn academic background with a PhD in Family & Child Marketing Management followed by a PostDoc position in Adolescent Marketing Management within the healthy food and snack area have given me strong specialist competences in delivering trustworthy research and insight about family and child consumer behaviour as the foundation for robust strategic decision making with both economic and social-responsible outcomes. My key competences are:- Understanding families and children through ethical responsible market research- Transforming research into actionable insights- Forming strategic direction and initiatives targeted to families and children with a balance between economic and social responsible valueDissemination & LeadershipAcross the years and organisations, I have strong experience and competences in leading people and teams, as well as in building organisation cultures. I have solid experience and competences across many years in teaching and examining business students and startups; cross-disciplinary collaborations with various partners; and in communicating insight as speaker at conferences and in academic articles internationally.