Maria Lahuerta Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

• Member of the Stratasys marketing leadership team.
• Defined Marketing Global Policies for our “One Plan” channel program in alignment with GTM strategy worldwide.
• Definition of Partners Marketing Enablement Certifications, including White, Green and Black Belt levels. Preparation of all content and implementation in LMS system.
• Definition and deployment of Worldwide MDF policies and programs (eligibility, SFDC, finance, etc.).
• Enable the growth of Partner marketers by Implementing product launch programs, Campaigns-in-a-Box and consulting services.
• Management the team of Channel marketing experts and enablement of Region Marketing teams and Bu /corporate Mkt teams for field readiness mkt.

Bordeaux, Nouvelle-Aquitaine, France

• Overarching +75 Partners/ in Channel Marketing Programs in 35 countries ( EMEA, North Asia, ANZ and South Asia):
• Channel Marketing Programs, MDF strategy, budgets and Policies.
• Lead Generation: Deploy joint marketing activities, Campaign Playbooks, and co-promotion activities with our Value-Added resellers (VAR)
• Prepare and Deploy product launch programs for partners marketeers from all Business Units and Product Lines
• Enable the growth of Partner marketers by Implementing On-site trainings, On-line courses, and Best practices as required to upskill VAR’s.
• Creation of dashboards, KPI’s, Lead Gen, Opps Targets to achieve the best ROI for our ProgramsAchievements: +600 % visibility on partners MKT activities, + 250% on leads targets and 100% on budgets

• As part of our growth plan, our VP of Marketing decided a Channel Marketing approach. I was promoted to create and deploy the Channel Marketing Programs plans in the Stratasys EMEA Region. Successfully launched “.
• In charge of Shaping, building, crafting, and prioritizing investments for channel partners including demand generation, incentives, funded resources, training, and readiness programs
• Interactions with Segments leaders, RMMs, EMEA Channel Sales Operations to build the programs in alignment with Sales objectives
• Daily work with external vendors
• KPIs, analytics, and campaign dashboards
• Onboarding resellers that were untitled to enter the program.

• Establish territory marketing plans supporting the territory business plans.
• Define Regional Marketing mix strategy, integrated campaigns implementation within budget, and established targets.
• Responsible for planning all demand-generation activities in the region
• Key entry points for our Partners Marketeers in the regionMain achievements in 2 Years
• Lead Generation _ +132% / Opps_ 101% vs AOP
• 52 events/tradeshows / Webinars organized in the whole region for all segments

Bordeaux Area, France

Specialized in solar tracker technologies for utility-scale ground-mounted solar plants. Exosun develops, supplies, and installs tracker technology for leading energy actors, IPPs, EPCs, technical advisors, and others. Offices in France (HQ), USA, South Africa, and Brazil. - Full management of Exosun’s worldwide corporate and product marketing strategy.

Home Office -Prague -Boston

• Satcon developed innovative power conversion solutions and provided system design services for utility-scale Solar PV power plants. Management of marketing activities related to Europe, Middle East and Africa, including:
• Increase awareness through efficient and targeted digital and off-line marketing, PR, branding, and events
• Develop content for marketing collateral, corporate websites, product videos
• Carry out effective product launch campaigns tailored to target markets
• Define briefs and oversee external creative and PR agencies; ensure editorial in line with company guidelines
• Manage media relations; draft and distribute press releases; track media coverage; monitor editorial calendars

Zaragoza, Spain

ADES developed unique solar tracker solutions for large-scale utility plants. Actively contributed to rapid company growth (from 5 M€ to 88 M€). Established international strategy with members of the board and create International Sales, Marketing and Communication Department - Supervising HQ and foreign sales team (Spain, Canada and Greece) - Supervision.

Master'S Degree, Marketing & Sales Management

Bachelor'S Degree, Spanish Literature And History (Licence)

Associate'S Degree, International Trade

Lycée Magendie

Education record