Maria Lahuerta Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Member of the Stratasys marketing leadership team.• Defined Marketing Global Policies for our “One Plan” channel program in alignment with GTM strategy worldwide. • Definition of Partners Marketing Enablement Certifications, including White, Green and Black Belt levels. Preparation of all content and implementation in LMS system.• Definition and deployment of Worldwide MDF policies and programs (eligibility, SFDC, finance, etc.).• Enable the growth of Partner marketers by Implementing product launch programs, Campaigns-in-a-Box and consulting services.• Management the team of Channel marketing experts and enablement of Region Marketing teams and Bu /corporate Mkt teams for field readiness mkt.• Definition of KPI’s, Lead Gen, Opps Targets to achieve the best ROI for our Programs.

Bordeaux, Nouvelle-Aquitaine, France

Overarching +75 Partners/ in Channel Marketing Programs in 35 countries ( EMEA, North Asia, ANZ and South Asia) :• Channel Marketing Programs, MDF strategy, budgets and Policies.• Lead Generation: Deploy joint marketing activities, Campaign Playbooks, and co-promotion activities with our Value-Added resellers (VAR)• Prepare and Deploy product launch programs for partners marketeers from all Business Units and Product Lines • Enable the growth of Partner marketers by Implementing On-site trainings, On-line courses , and Best practices as required to upskill VAR’s. • Creation of dashboards, KPI’s , Lead Gen, Opps Targets to achieve the best ROI for our ProgramsAchievements : +600 % visibility on partners MKT activities, + 250% on leads targets and 100% on budgets

As part of our growth plan, our VP of Marketing decided a Channel Marketing approach. I was promoted to create and deploy the Channel Marketing Programs plans in the Stratasys EMEA Region. Successfully launched “ digitally” due to Covid the TurnKey initiatives and step by step made the needed improvements to the Programs to fulfill the need of 24 resellers in the region.• In charge of Shaping, building, crafting, and prioritizing investments for channel partners including demand generation, incentives, funded resources, training, and readiness programs • Interactions with Segments leaders, RMMs, EMEA Channel Sales Operations to build the programs in alignment with Sales objectives • Daily work with external vendors• KPIs, analytics, and campaign dashboards • Onboarding resellers that were untitled to enter the program.• Analyzing resellers’ contributions and feedback to improve the programs, evaluate and measure satisfaction • Constant follow-up on the implementation and delivery of the programs. Regularly evaluate, analyze, adapt and innovate to expand program components based on overall consistency with overall business goals, as well as financial ROI, brand synergy, and potential impact vs execution requirements.Main achievement: • +300 TurnKey campaigns deployed in 14 languages • +108% lead and + 256 % Opps vs targets in AOP • 100 % in the Planned budget

• Establish territory marketing plans supporting the territory business plans.• Define Regional Marketing mix strategy, integrated campaigns implementation within budget, and established targets. • Responsible for planning all demand-generation activities in the region • Key entry points for our Partners Marketeers in the regionMain achievements in 2 Years• Lead Generation _ +132% / Opps_ 101% vs AOP • 52 events/tradeshows / Webinars organized in the whole region for all segments • 38 Speaking opps obtained to increase global positioning in Key segments, improve awareness and contribute to AM adoption.• 12 Customer Case studies were developed , supporting all SBU's

Bordeaux Area, France

Specialized in solar tracker technologies for utility-scale ground-mounted solar plants. Exosun develops, supplies, and installs tracker technology for leading energy actors, IPPs, EPCs, technical advisors, and others. Offices in France (HQ), USA, South Africa, and Brazil. - Full management of Exosun’s worldwide corporate and product marketing strategy - Management of corporate and product communication activities - Strong participation in worldwide business development strategy and execution

Home Office -Prague -Boston

Satcon developed innovative power conversion solutions and provided system design services for utility-scale Solar PV power plants. Management of marketing activities related to Europe, Middle East and Africa , including :• Increase awareness through efficient and targeted digital and off-line marketing, PR, branding, and events• Develop content for marketing collateral, corporate websites, product videos• Carry out effective product launch campaigns tailored to target markets• Define briefs and oversee external creative and PR agencies; ensure editorial in line with company guidelines• Manage media relations; draft and distribute press releases; track media coverage; monitor editorial calendars

Zaragoza, Spain

ADES developed unique solar tracker solutions for large-scale utility plants. Actively contributed to rapid company growth (from 5 M€ to 88 M€) . Established international strategy with members of the board and create International Sales, Marketing and Communication Department - Supervising HQ and foreign sales team (Spain, Canada and Greece) - Supervision of the marketing and communications activities (3 team members)

Master'S Degree, Marketing & Sales Management

Bachelor'S Degree, Spanish Literature And History (Licence)

Associate'S Degree, International Trade

Lycée Magendie

Education record