Maria Lato Email & Phone Number

Sacramento, California, United States

Work closely with marketing/promotions, programming, digital and business departments to develop and implement successful promotions, charitable events, and entertainment features to ensure they meet partnership goals and objectives and provide maximum return on investment for clients. Produce client recaps that include details of all activities including documentation of all sponsorship deliverables – audio and digital campaigns, promotional activity, and results. Provided onboarding and monthly digital reporting using TapClicks – provided insights, optimization, conversions, benchmarks…Work with Digital Marketing Specialist and Account Executives to collect appropriate digital assets for campaign implementationEnsure that campaigns are executed efficiently, with high quality, and within agreed upon deadlines and offer performance optimizations Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders. Collaborate with account executives to promote retention of customers and overall positive experience with the brand.

Formerly Entercom

San Francisco Bay Area

• Incorporated marketing principals to assist local management and sales staff in driving revenue• Produced, maintained, and updated all local sales materials and presentations that follow corporate standards• Worked directly with sales to develop client testimonials and case studies• Generated sales leads through Kantar Reports, Winmo, and other sources• Conceptualized marketing solutions for high profile clients and targeted client categories• Local market expert for OUTFRONT Media’s “Mobile Network” product

San Francisco Bay Area

• Maximized revenue opportunities by assisting and cultivating in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the stations' own assets (email, website, app, streaming, podcasts, video and social)• Integrated digital products and services into robust radio asset offerings and identified innovative ways to meet the marketing needs of new and existing clients• Collaboratively worked with the cluster's overall sales leadership, coached sales team members on selling C-Suite of digital products• Implemented and executed digital campaigns and managed digital sales inventory• Analyzed various forms of data and analytics tools such as Google Analytics understanding of SEO/SEM• Generated campaign reports for recaps, optimization and proof of performance• Orchestrated digital trainings with account executives

San Francisco Bay Area

• Maximized revenue opportunities by assisting and cultivating in the sales of complementary digital products under the Bonneville Digital Sales umbrella as well as the stations' own assets (email, website, app, streaming, podcasts, video and social)• Integrated digital products and services into robust radio asset offerings and identified innovative ways to meet the marketing needs of new and existing clients• Implemented and executed digital campaigns• Executed social media campaigns for further brand awareness and foster customer interaction • Analyzed various forms of data and analytics tools such as Google Analytics understanding of SEO/SEM• Generated campaign reports for recaps, optimization and proof of performance• Orchestrated digital trainings with account executives

San Francisco Bay Area

• Implemented, executed and managed digital campaigns, ensuring KPI’s, optimization, product execution and quality control• Executed social media campaigns for further brand awareness and foster customer interaction • Analyzed various forms of data and analytics tools such as Google Analytics understanding of SEO/SEM• Worked collaboratively with clients on campaign execution, optimization and performance• Generated campaign reports for recaps, optimization and proof of performance

San Francisco Bay Area

• Trained and supported new account executives in sales tools (Nielsen Tapscan, Wide Orbit, Media Monitors, Miller Kaplan, VCreative)• Supported account executives in developing and executing multi-platform media campaigns• Worked collaboratively with sales management on marketing materials and sales trainings• Project managed individual integrated campaigns from launch to finish • Liaison between sales, digital, traffic, promotions and programming• Dissemination of all research information including Arbitron, Nielsen, Miller Kaplan and Media Monitors

San Francisco Bay Area

104.5FM - KFOG107.7FM - KSAN "The Bone"680AM/1050AM - KNBR

San Francisco Bay Area

Oakland, Ca

• Managed customer accounts and partnered with the Customer Care Center to build and maintain customer relationships and built strong referrals.• Direct interface to residential solar customers to inform, educate and promote Sungevity products.• Managed all aspects of solar energy installations from post sales to utility interconnection.• Increased sales by leveraging Sungevity’s call center for marketing leads.• Managed project implementation as the point of contact between the customer and partner organizations. • Direct involvement in outbound promotion activities including Sungevity Sales Programs, customer interest groups, tradeshows.• Assisted training material for Solution Based Selling Tactics and Solar Consultants Training Program.

New York

-Represented DailyCandy San Francisco and Active.com-Demonstrated prospecting and consulting local businesses-Identified new and creative businesses and activities in the market-Shared with local businesses about customer acquisition channels and potential ROI

•Developed compelling marketing campaigns with the use of white label partners(CBS Local, SFGate.com, Pennysaver, The Chronicle and Playboy) in colaboration with and for clients•Demonstrated cold call tactics to prospective clients to facilitate new business •Conducted face-to-face meetings with prospective clients•Negotiated terms and brought contracts to a close•Utilized CRM tools to update and maintain leads

• Developed and managed regional and local client lists, created strategic partnerships, and designed integrated multimedia campaigns using radio and on-line/digital advertising with traditional and digital advertising agencies and direct clients to develop new business and exceed sales quotas. • Negotiated business based on industry ratings in order to maximize station revenue & share within parameters set by station management• Developed new advertisers by soliciting area business. Serviced clients to maintain positive working relationships• Provided reports to Sales Manager regarding prospective sales orders, daily call sheets, itineraries, new prospect lists, forecasts & competition analysis• Monitored competitive media to continually prospect for new account leads

• Managed clients pertaining to entertainment clients(music concerts, street festivals, theater, club events and sporting events)• Developed and managed regional and local client lists, created strategic partnerships, and designed integrated multimedia campaigns using radio and on-line/digital advertising with traditional and digital advertising agencies and direct clients to develop new business and exceed sales quotas. • Negotiate business based on industry ratings in order to maximize station revenue & share within parameters set by station management• Develop new advertisers by soliciting area business. Service clients to maintain positive working relationships• Provide reports to Sales Manager regarding prospective sales orders, daily call sheets, itineraries, new prospect lists, forecasts & competition analysis• Monitor competitive media to continually prospect for new account leads

• Developed and managed regional and local client lists, created strategic partnerships, and designed integrated multimedia campaigns using radio and on-line/digital advertising with traditional and digital advertising agencies and direct clients to develop new business and exceed sales quotas. • Negotiate business based on industry ratings in order to maximize station revenue & share within parameters set by station management• Develop new advertisers by soliciting area business. Service clients to maintain positive working relationships• Provide reports to Sales Manager regarding prospective sales orders, daily call sheets, itineraries, new prospect lists, forecasts & competition analysis• Monitor competitive media to continually prospect for new account leads• Managed clients pertaining to entertainment clients(concerts, street festivals, theater, club events)

• Responsible for creating marketing tools/promotions request for National clients • Problem solving and analytical skills coupled with the ability to act independently across competing priorities• Facilitated promotion/event paperwork from programming, sales, promotions and clients• Follow-through with the proper paperwork such as request forms, calendar updates, recaps, one sheets and air checks etc.• Interacted and managed the information and communication with all the parties involved - client, station and any third party promotional partners• Responsible for execution, completion and fulfillment of requests for proposal (RFPs)• Research companies/clients in preparation for sales pitches• Help execute sales promotions and programming – web content, copy submissions, production• Development of special projects include: planning/executing VIP parties, travel arrangements, major station events• Created presentations utilizing word programs; Power Point, MS Word, Photoshop, Illustrator• Maintained relationship with clients and oversaw client needs• Movie Coordinator:o Coordinate directly with movie publicists for in-studio appearances of talent on behalf of Clear Channel radio stationso Oversaw staff during movie screenings/premieres in SF&SJ marketso Executed movie promotions on behalf of movie studios such as FOX, MGM, Universal, Paramount, Miramax, FOX Searchlight, United Artists, WB, Buena Vista, Disney

Bachelor Of Arts (B.A.), Leadership And Organizational Studies

Broadcasting

Activities and Societies: PACA-Pilipino American Cultural Alliance, ASU-Asian Student UnionDJ at college radio station - KSFS