María Laura Maciel Perroni Email & Phone Number

Argentina

Buenos Aires, Argentina

• Manage external vendor relations within the Operations Department, serving as the key liaison between vendors and internal stakeholders.• Oversee vendor management tasks, including coordination between external vendors and internal employees to align goals and deliverables.• Conduct ongoing monitoring to meet enterprise-wide compliance and performance standards.• Streamline vendor approval processes, ensuring all procedures are followed efficiently and effectively.• Track, measure, and report on vendor performance, providing regular evaluations and actionable insights to management.• Troubleshoot vendor-related issues and present solutions to management as needed.• Identify internal improvement opportunities and collaborate with stakeholders to develop and implement effective solutions.

Argentina

• Led Hub Management for a global telecommunications account, serving as the Marketing Automation Team Manager. • Managed a diverse portfolio of three global accounts across industries, including Telecommunications, Hospitality, and Consumer Goods. • Analyzed and documented key performance drivers for global accounts, transforming insights into impactful presentations for stakeholders. • Supervised a team of 5 project managers and 8 associates, guiding them to meet and exceed project goals. • Set operational objectives and delegated assignments, ensuring alignment with business goals and efficient execution. • Led comprehensive management training for 13 staff members, enhancing team capabilities and leadership skills. • Oversaw all business lines related to the accounts, including OLA, CRM & Emails, Mobile Applications, Content Authoring Production, Social Media Optimization, and Analytics. • Developed and maintained global account management and reporting tools, streamlining processes and enhancing visibility. • Assessed market trends and provided strategic marketing budget recommendations to senior management. • Served on the Executive Quality Committee, collaborating with senior business development executives to establish best practices in marketing and process initiatives.

Argentina

• Planned, directed, coordinated and assigned a team to meet digital production projects for an Automotive account.• Created standard operating procedures.• Coordinated work between multiple departments.

Argentina

• Managed all phases of digital projects, from planning to closing, for global accounts.• Implemented a set of comprehensive tracking processes to monitor digital project performance.

• Directed the full lifecycle of localization projects for global telecommunications accounts, from initial planning through to successful completion.

Argentina

Argentina

Materias: Planificación y Desarrollo de Campaña - Investigación de Mercados - Management, e Investigación Publicitaria.

Marketing Management & Competitive Strategy Specialization, Marketing/Marketing Management, General, Postgraduate

Bachelor In Advertising, Advertising And Marketing

Eloqua Certification, Marketing Automation