Maria Alejandra Meza Giraldo Email and Phone Number
Industrial Designer with a high English proficiency and a Master's Degree in Innovation Management. I have 15 years of work experience in multi-Latin and national companies in the industrial and audiovisual production sectors, performing management roles in the areas of design, marketing, innovation and product development at the regional level (Latin America). My experience focuses on the leadership of creative processes that include the conceptualization, design, development and implementation of products and/or services that guarantee the generation of value for the market and customers; in the structuring of corporate innovation and 360 marketing strategies (traditional and digital) that leverage the profitable growth and positioning of the brands and the company in the market through the definition of plans and activities for the different sales channels (traditional, E-commerce), the management of media and advertising agencies and support to the commercial area. Likewise, in the administration of P&L, the direct relationship with stakeholders (suppliers, clients and strategic partners of the company) and the leadership of interdisciplinary teams. I have experience participating in international events and fairs.
Grupo Decor
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Gerente De ProductosGrupo Decor Aug 2023 - PresentCali, Valle Del Cauca, ColombiaResponsable de diseñar, ejecutar y mantener la estrategia de la categoría de revestimientos blandos (Madera, Pisos Laminados, Pisos vinílicos). Direccionamiento del crecimiento de la categoría dentro de la compañía a través de la selección correcta del producto, definición de precio y la estrategia go-to-market en los diferentes canales (Retail, distribución, B2B y Online). Visita a ferias internacionales (China) para definición de ejes de crecimiento según tendencias. Co-creación de la exhibición y comunicación del producto en puntos de venta. Acompañamiento a la fuerza comercial en presentaciones de producto y capacitaciones. -
Consultor De MarketingAlmagina Estudio Mar 2023 - PresentCali, Valle Del Cauca, Colombia -
Marketing And Design DirectorMepal Mobiliario Oct 2017 - Jan 2023Cali, Valle Del Cauca, ColombiaResponsible for structuring and leading the implementation of the annual marketing plan through the definition and execution of the digital, traditional and relationship marketing strategies, the direction of the developments and launches of new products including the conceptualization, verification of prototypes and exhibition in sales rooms that guarantee the positioning and profitable growth of the brands in the different distribution channels (Specifying Architects, Digital Channels, Sales Force and Distributors in Latin America) in Colombia and Ecuador. Likewise, building, updating and analyzing the product portfolio, monitoring the competition, managing and coordinating the relationship with national and international suppliers (Canada, Germany, USA, Japan, Korea and Denmark) to implement new products. Participated in national and international fairs and events. -
I&D DirectorMepal Mobiliario Jul 2016 - Apr 2018Cali, Valle Del Cauca, ColombiaResponsible for leading the innovation processes for the design and development of new commercial and personalized products through the conceptualization, development of prototypes, products adjusted to the the client and market’s needs, the direction and administration of the IMAGINA platform (project design platform) to provide a timely response to the commercial area, market research, competition and trends, participating in national and international fairs. Likewise, managing the evaluation, selection and development of materials suppliers and new products, and the implementation of continuous improvement strategies that guarantee the optimization of costs and improvement of margins. -
Co-Founder And Arts And Project DirectorAlmagina Jul 2014 - Jul 2016ColombiaResponsible for conceptualizing, planning and logistically executing visual scenarios for the production of videos and photographs according to the needs of the producer and the project. Likewise, creating communication strategies and positioning of the production company that guaranteed the development and opening of new clients through the creation and updating of the portfolio of products and services. Supporting the construction of scripts alongside the client. -
Product DesignerCarvajal Espacios Apr 2010 - Jul 2014Cali, ColombiaResponsible for conceptualizing, designing and developing the products (furniture) for the company's home line, through support in the generation of prototypes, the definition of catalogs, the launch of products and the organization of launch events, the generation of strategies in conjunction with the marketing area to encourage product sales, providing support to the sales force with training and graphic pieces, as well as supporting the acquisition and development of new clients. -
Founding Partner, Industrial DesignerEñe Diseño Feb 2008 - Feb 2010ColombiaResponsable de conceptualizar, planear y desarrollar proyectos de diseño de marca, espacios y productos a través del direccionamiento de proyectos, construcción y montaje de espacios comerciales, liderazgo de procesos creativos en conjunto con los clientes, la evaluación, selección y desarrollo de proveedores para la implementación de proyectos de espacios. Así mismo, administrar los presupuestos de los proyectos y compras.
Maria Alejandra Meza Giraldo Education Details
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Master En Gestión De La Innovación -
Diseñadora Industrial
Frequently Asked Questions about Maria Alejandra Meza Giraldo
What company does Maria Alejandra Meza Giraldo work for?
Maria Alejandra Meza Giraldo works for Grupo Decor
What is Maria Alejandra Meza Giraldo's role at the current company?
Maria Alejandra Meza Giraldo's current role is Marketing Director / Design Director / Innovation Manager / Product Manager / Grouper / Digital Marketing / Sourcing Development / B2B / B2C / Product Development /.
What schools did Maria Alejandra Meza Giraldo attend?
Maria Alejandra Meza Giraldo attended Esade, Universidad Icesi, Universidad Icesi.
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