Maria Alejandra Meza Giraldo Email & Phone Number

Cali, Valle Del Cauca, Colombia

Responsable de diseñar, ejecutar y mantener la estrategia de la categoría de revestimientos blandos (Madera, Pisos Laminados, Pisos vinílicos). Direccionamiento del crecimiento de la categoría dentro de la compañía a través de la selección correcta del producto, definición de precio y la estrategia go-to-market en los diferentes canales (Retail, distribución, B2B y Online). Visita a ferias internacionales (China) para definición de ejes de crecimiento según tendencias. Co-creación de la exhibición y comunicación del producto en puntos de venta. Acompañamiento a la fuerza comercial en presentaciones de producto y capacitaciones.

Cali, Valle Del Cauca, Colombia

Cali, Valle Del Cauca, Colombia

Responsible for structuring and leading the implementation of the annual marketing plan through the definition and execution of the digital, traditional and relationship marketing strategies, the direction of the developments and launches of new products including the conceptualization, verification of prototypes and exhibition in sales rooms that guarantee the positioning and profitable growth of the brands in the different distribution channels (Specifying Architects, Digital Channels, Sales Force and Distributors in Latin America) in Colombia and Ecuador. Likewise, building, updating and analyzing the product portfolio, monitoring the competition, managing and coordinating the relationship with national and international suppliers (Canada, Germany, USA, Japan, Korea and Denmark) to implement new products. Participated in national and international fairs and events.

Cali, Valle Del Cauca, Colombia

Responsible for leading the innovation processes for the design and development of new commercial and personalized products through the conceptualization, development of prototypes, products adjusted to the the client and market’s needs, the direction and administration of the IMAGINA platform (project design platform) to provide a timely response to the commercial area, market research, competition and trends, participating in national and international fairs. Likewise, managing the evaluation, selection and development of materials suppliers and new products, and the implementation of continuous improvement strategies that guarantee the optimization of costs and improvement of margins.

Colombia

Responsible for conceptualizing, planning and logistically executing visual scenarios for the production of videos and photographs according to the needs of the producer and the project. Likewise, creating communication strategies and positioning of the production company that guaranteed the development and opening of new clients through the creation and updating of the portfolio of products and services. Supporting the construction of scripts alongside the client.

Cali, Colombia

Responsible for conceptualizing, designing and developing the products (furniture) for the company's home line, through support in the generation of prototypes, the definition of catalogs, the launch of products and the organization of launch events, the generation of strategies in conjunction with the marketing area to encourage product sales, providing support to the sales force with training and graphic pieces, as well as supporting the acquisition and development of new clients.

Colombia

Responsable de conceptualizar, planear y desarrollar proyectos de diseño de marca, espacios y productos a través del direccionamiento de proyectos, construcción y montaje de espacios comerciales, liderazgo de procesos creativos en conjunto con los clientes, la evaluación, selección y desarrollo de proveedores para la implementación de proyectos de espacios. Así mismo, administrar los presupuestos de los proyectos y compras.

Marketing Intelligence & Custumer Analytics

Master En Gestión De La Innovación

Diseñadora Industrial