I have led the digital transformation and business growth in different areas of clients such as Repsol, Telefónica, BBVA, Sanitas, Viesgo, Melia, Kia Motors and various SMEs, among others, implementing advanced hyper-personalised marketing and sales strategies focused on artificial intelligence and automation.Key responsibilities:- Creation and management of intelligent funnels: development and optimisation of sales and relationship funnels, improving customer acquisition and loyalty through inbound marketing and customer experience.- Marketing automation: definition and segmentation of audiences, newsletters, programmatic campaigns and data-driven personalisation, maximising operational efficiency and conversion.- High impact campaign management: daily implementation and optimisation of digital campaigns (SEM, Social Ads, Programmatic, Retargeting), generating increases of up to 43% in conversions in less than 3 months.- Optimisation of KPIs: daily monitoring of key metrics such as CPM, CPC, CTR, CPA, ensuring that each campaign is aligned with the client's growth objectives.- Strategic consulting: advising on digital transformation and process automation, helping companies scale without losing quality in customer experience.Outstanding achievements:Increased conversions by 43% in campaigns for repsol, kia motors and sanitas through advanced automation.- Optimisation of processes to improve operational efficiency and customer experience in companies such as BBVA and Telefónica.