Mary López Email & Phone Number

Owner of Services-ML | Specialist in advanced AI and automation solutions to transform business outcomes.With more than 16 years as a strategic marketing director, I decided to focus my career on the digital transformation of companies through artificial intelligence (AI) and automation. I have worked with companies such as Telefónica, Repsol, BBVA, Sanitas and Sephora, where my solutions have increased conversions by 43% in less than 3 months and optimised processes that previously seemed unachievable.How can I help you?Strategic consulting: I design and implement AI strategies to maximise conversions, automate operations and scale results in an agile way.Training: I train teams in the application of AI in marketing and sales, helping them to increase customer retention and conversion.Process optimisation: I implement smart funnels and automation tools that improve efficiency at companies like Kia Motors and Netflix.My focus goes beyond technology. I transform the way companies operate and connect with their customers, ensuring they grow without losing quality of experience.If you want to take your business to the next level with advanced AI solutions, let's talk. I'm here to design strategies that drive profitability and loyalty.

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  Marketing And Automation Manager | Owner Of Services-Ml| Expert In Ai And Increased Conversions

  María López

  Sep 2008 - Present - Comunidad De Madrid

  I have led the digital transformation and business growth in different areas of clients such as Repsol, Telefónica, BBVA, Sanitas, Viesgo, Melia, Kia Motors and various SMEs, among others, implementing advanced hyper-personalised marketing and sales strategies focused on artificial intelligence and automation.Key responsibilities:- Creation and management of intelligent funnels: development and optimisation of sales and relationship funnels, improving customer acquisition and loyalty through inbound marketing and customer experience.- Marketing automation: definition and segmentation of audiences, newsletters, programmatic campaigns and data-driven personalisation, maximising operational efficiency and conversion.- High impact campaign management: daily implementation and optimisation of digital campaigns (SEM, Social Ads, Programmatic, Retargeting), generating increases of up to 43% in conversions in less than 3 months.- Optimisation of KPIs: daily monitoring of key metrics such as CPM, CPC, CTR, CPA, ensuring that each campaign is aligned with the client's growth objectives.- Strategic consulting: advising on digital transformation and process automation, helping companies scale without losing quality in customer experience.Outstanding achievements:Increased conversions by 43% in campaigns for repsol, kia motors and sanitas through advanced automation.- Optimisation of processes to improve operational efficiency and customer experience in companies such as BBVA and Telefónica.