Strategic lead for large-scale omnichannel projects, focused on Fashion & Luxury, GDO, and Retail, maximizing qualified traffic both online and in-store.Development and implementation of end-to-end omnichannel strategies for clients, with clear objectives to increase sales and improve the customer experience across all touchpoints.Collaboration with local and international teams to optimize digital processes and adopt best practices, ensuring seamless integration between physical and digital channels.Presentation of data-driven analyses to senior leaders, providing actionable plans that generate positive ROI and deliver tangible business impact.Support for digital transformation with a focus on omnichannel projects aimed at increasing qualified traffic and sales, integrating performance marketing, customer acquisition, and CRM strategies.Management of projects aimed at enhancing customer interaction across multiple channels through drive-to-store initiatives and optimization of the digital experience.Constant performance monitoring and presentation of analytical reports to business decision-makers to drive data-driven strategies and informed marketing decisions.

Creation of a digital agency specialized in innovation for small and medium-sized businesses, with a focus on optimizing digital communication strategies.Development and implementation of content marketing, SEO, and Paid Advertising strategies to improve online visibility and increase customer conversions.Growth of creative teams and development of effective digital content, ensuring the success of campaigns and the improvement of engagement metrics.

Lecturer of courses on Online and Offline Marketing, Digital Marketing, eCommerce, and Performance Marketing. I have had the opportunity to convey complex concepts related to digital strategies, with a focus on optimizing omnichannel performance and eCommerce traffic, contributing to the growth of future professionals in the industry.Skills acquired:• Teaching and communicating advanced digital strategies• Development of expertise in eCommerce and omnichannel performance optimization• Translating digital strategies into practical and actionable steps• Ability to analyze and optimize Performance Marketing campaigns• Mentorship focused on fostering digital and omnichannel skills growth

Development and management of eCommerce strategies for the Italian market, focused on increasing conversions and effectively managing stock and sales operations.Implementation of digital strategies for catalog, product, and content.Planning and launching data-driven advertising campaigns to optimize traffic and sales, utilizing advanced tools such as Google Ads and social media platforms.Collaboration with international sales, store, marketing, and creative teams to ensure consistency and performance across all digital activities, maximizing sales and achieving business objectives.

Launch of a new eCommerce platform and development of a new Digital Team.Definition of digital marketing strategies for managing the eCommerce channel in the streetwear sector, enhancing engagement and conversions.Creation of social media campaigns aligned with industry trends to increase visibility and improve brand reputation.Collaboration with creative and PR teams for digital events and promotional activities, maximizing the impact of both online and offline initiatives.

Organization and coordination of the E-commerce platform for OVS.Selection of products, uploading images and data online, and preparation of photo shoots for various focuses.

Management of E-commerce stock to ensure all products are ready for photo shoots and participation in the photography sessions.