María Luján De Bella Email & Phone Number

São Paulo, Brazil

I am leading the expansion of our digital products within ABI and our partners. I am accountable for managing the logistics of our Marketplace 1P, ensuring its maximum potential. As the owner of the Logistics Pillar of our DTASS business, my main responsibility is to enable digital transformation for our partners, supporting them in their digital journey and ensuring customer satisfaction. In less than a year, we have already launched 8 partners in 23 locations.

Campinas, São Paulo, Brazil

I managed the development and expansion of logistics digital products such as inventory management capabilities and our delivery app, BEES Deliver. Additionally, I enabled the expansion of BEES with 3P partners from a logistics perspective.One of my main achievements was developing and implementing inventory capabilities in our BEES markets. I also successfully implemented BEES Deliver in six ABI markets, including Argentina, Brazil, Ecuador, Panama, Peru, and Paraguay.

Campinas, São Paulo, Brazil

I was responsible for enabling digital expansion, improving logistics capabilities, and driving change management. Additionally, I oversaw the Global Delivery Net Promoter Score (NPS) and defined inventory and last-mile strategies.One of my main achievements was supporting the BEES expansion in 26 ABI markets. I strongly contributed to improving our NPS by over 20 points with digital solutions and enhanced our last-mile capabilities by launching more than 150 Urban Distribution Centers in our main markets, ensuring efficient and timely delivery to customers. I also launched our training platform to empower our delivery front line, training more than 26,000 people in our operations.

Asunción, Paraguay

I managed our entire logistics network in Paraguay, defining a strong strategy from planning to distribution. I led the planning of production for both local SKUs and imports, ensuring product availability in distribution centers and efficient delivery to customers. I owned the budget for our logistics costs, investments, and working capital.One of my main achievements was developing a robust logistics team and strategy, making our processes strong and sustainable. I successfully opened four new distribution centers within a year and a half and renewed 100% of our distribution fleet, significantly enhancing our operational capacity and efficiency. I elevated all our processes to an excellence level, bringing strong and sustainable improvements to our customer satisfaction.

Argentina

I managed the availability of Patagonia and special brands in Argentina, Chile, and Paraguay. This included the successful launch of new SKUs to expand our product offerings. Additionally, I was in charge of developing the supply network in Chile to support our growth and operational efficiency in the region.

Argentina

As part of our business strategy, we focused on enhancing small brands with potential for growth, such as Patagonia. I was in charge of assuring the availability of Patagonia and imported specialties. To support this brand strategy, we opened a microbrewery in Bariloche and more than 50 brew pubs in the main cities of Argentina. I was responsible for designing the logistics layout for the microbrewery and supplying our pubs. Additionally, I opened a new Distribution Center to focus on supplying our pubs.I also led logistics for our e-commerce platform, Bevy Bar. We designed the logistics to ensure product availability, efficient order picking, and timely delivery to customers.

Argentina

I managed production planning of beer and soft drinks for Argentina, coordinating production planning activities assuring materials and products availability. I managed inventory levels in Argentina, overseeing finished goods, raw materials, and packaging materials. I led our innovations process to ensure our new products were launched on time. I was able to improve our key performance indicator (KPI) of Customer Delivery Performance by more than 20%.

Argentina

I managed the POP Distribution Center, coolers warehouse, and the central raw materials warehouse. My duties included receiving POP and raw materials and ensuring their timely shipment to all our clients. I handled inventory management and maintained the warehouses to ensure optimal operations. Additionally, I oversaw logistics costs and tracked key performance indicators (KPIs) to monitor efficiency. I led a dedicated warehouse staff of 20 members, ensuring smooth and effective operations across all areas.

Argentina

I ensured long-term product availability by analyzing the entire supply network and considering various growth scenarios. I defined the required capacities in our zone, taking into account potential investments and divestments. Additionally, I optimized the supply network to minimize costs, ensuring efficient and cost-effective operations. As a result of these analyses, we secured Capex approvals for over 120 million USD and implemented initiatives that generated annual savings of 30 million USD.

Argentina

I forecasted main-product-inventory days and defined solutions for critical situations to maintain optimal stock levels. Additionally, I managed sales allocation to distribution centers, taking into account consumer areas and production plants to ensure efficient distribution. I also closely monitored working capital, including finished goods, raw materials, and work in progress, to maintain financial health and operational efficiency.

Argentina

I conducted comprehensive logistics cost analysis and optimization across our zone, which included Argentina, Bolivia, Chile, Paraguay, and Uruguay. I managed the budgeting and closing estimation of transport costs, logistics services, and losses to ensure financial accuracy and efficiency. Additionally, I performed detailed risks and opportunities analysis to identify potential challenges and areas for growth within our logistics operations.

I successfully managed the migration of the lubricants portfolio in Argentina and Chile, optimizing stock handling processes to ensure a smooth transition without negatively impacting our clients. Additionally, I designed processes to trace containers, enhancing our ability to monitor and manage inventory effectively.

In my role, I have been deeply involved in the planning and budgeting of technical courses, ensuring that our educational initiatives are both effective and financially sustainable. Additionally, I have conducted thorough analyses of Six Sigma implementation, identifying areas for improvement and optimizing processes to enhance overall efficiency. Furthermore, I have designed and implemented a comprehensive support program that fosters collaboration and communication between different areas, ultimately driving our organization's success.

Executive Mba

Industrial Engineering