Maria Alvarez Email & Phone Number

Querétaro, Mexico

Querétaro, México

Responsible for ensures long term profitable and sustainable growth of the Turin brand portfolio, channel development and brand experiences with the responsibility and accountability for building up and execute brand strategies and business activities that are designed to achieve specific business unit objectives such as: Awareness, premium positioning.

Bogotá D.C., Colombia

Strategic role as a senior leader in the region, responsible for defining and communicating the long-term vision of the confectionery brands (M&M’s®, Snickers®, Skittles®, Orbit®) and deploying the regional strategy for pet brands (Pedigree®, Whiskas®, Sheba®, KiteKat®) in the Andean markets through efficient P&L management; design and implementation of.

Bogotá D.C., Colombia

Responsible for implementing the communication, innovation and execution strategies in the Andean region for different chocolate brands such as m&m's®, Snickers®, MilkyWay®, Twix®. Ensuring brand budgets allocation and administration by market, as well as the relationship and management of the creative, media and product development agencies.

Bogota

Strategic role as Andean region senior leader, Leadership team member. Responsible for establishing the unit's strategic objectives in the medium and long term, focused on the brands, sales team, supply chain and financial targets. Designing and executing the innovation pipeline, demand planning, sourcing, project management and business intelligence..

Bogotá D.C., Colombia

Ensuring the sales forecast of each active SKU for the Pet and Chocolate segments in all markets, leading the integration between demand team needs (Trade, Marketing and Sales) with commercial goals. Through restructuring the S&OP process in articulation with the sales team of each region, it was possible to increase the Fcst Accuracy by +15 points.

Bogotá D.C., Colombia

Small and medium accounts of non-alcoholic beverages sales development, following-up the Portfolio Management, Production Manager guidelines and customer’s needs.We increased sales volume by 25%, developing new product packaging projects for brands such as California, Alpina, Agua Manantial and BBC.

Bogotá D.C., Colombia

Industrial Enginner, Industrial Engineering

Commercial Management Specialist, Sales, Distribution, And Marketing Operations, General

Magister Dirección De Marketing Estratégico, Marketing

Magister En Dirección De Marketing Y Gestion Comercial, Marketing