Digital Marketing Executive
CurrentRESPONSIBILITIES● Develop and implement social media sites strategy and campaigns to increase brand awareness and uplift brand equity.● Create, manage and curate engaging content for social media channels, including Facebook, Instagram and LinkedIn.● Essential part of the marketing team and propose creative ideas in the brainstorms for campaigns and category initiatives.● Monitor social media trends, tools, algorithms and applications and recommend new strategies to improve social media presence and engagement.● Collaborate with cross functional teams to create knowledgeable, engaging and persuasive social media management for clients.● Take the lead in cross functional collaboration, scheduling and ensuring that the deliverables are on track.● Analyse social media metrics and use data to drive decision making.● Flexible and stay up to date with the latest social media trends, understand what type of content is popular and category specific approach to communication on Social Media channels.CAREER HIGHLIGHTS● Designs and develops social media content for two Canadian based companies “Bipolar Empath” and “Shah Advisory” for their respective LinkedIn platforms.● Creates social media monthly campaign calendar for USA based company “Benjamin Moore” for their products launch in Saudi Arabia. ● Creates social media monthly campaign calendar, drafts social media posts For a UAE based company “POR-15 MIDDLEAST”, including still images, reels and videos and upload posts with unique hashtags on Facebook and Instagram.● Performed video editing of “Train the Trainer” program for Care foundation - one of the largest education NGOs in Pakistan, resulting in visually appealing and engaging training content● Acquired business clients through LinkedIn marketing and email marketing campaigns contributing to company’s revenue growth.● Leading and supervising team of volunteers and interns.