Ppc Specialist
Current- Development and execution of PPC strategies to meet business goals and drive conversions.- Creation, management and optimization of paid ad campaigns on Google- Creation, management,and optimization of paid ad campaigns on Facebook & Instagram- Conduct of keyword research and ad copy creation that aligns with business goals and target audience.- Monitoing campaign performance and adjusting bid strategies and targeting to optimize campaign results- Analyzing campaign data to identify trends, areas for improvement, and new opportunities- Collaborating with internal teams and external vendors to implement landing page and ad creative tests