Mariam Ghabrial Email & Phone Number

London, England, Gb

London Area, United Kingdom

-Develop and execute integrated marketing, sales, and PR strategies to promote our Smart Value Platform for revenue growth management.-Drive lead generation and sales conversion through events and targeted marketing campaigns and sales initiatives.-Build and maintain relationships with clients, partners, and media outlets to enhance brand visibility and reputation.-Collaborate with the marketing team to create compelling marketing collateral and content to support sales efforts.-Lead sales presentations and demonstrations to showcase the capabilities of our software solutions.-Monitor industry trends and competitor activities to identify opportunities for differentiation and innovation.-Analyze sales and marketing metrics to measure effectiveness and optimize strategies for maximum impact.

• Developing and nurturing relationships with a diverse portfolio of clients across CPG / FMCG, Financial, and B2B industries.• Collaborating with clients to understand their evolving needs, through the implementation of Smart Value™ Revenue Growth Management solutions to support their digital transformation journey.• Employing marketing communication across digital platforms, magazines, and in-person events to optimize the company's market penetration.• Leading cross-functional teams to successful project delivery, ensuring alignment with client objectives and goals.

• Build and manage client relationships through engaging digital marketing activities • Direct prospect clients into requesting market research as a result of Digital campaigns.• Promote and sell research methodologies best practices relevant to MEA (Middle East & Africa) region• Act as a liaison between our clients and internal colleagues within the organization

• Designed digital media campaigns aligned with business goals, targeting consumer insights teams in multinationals.• Utilized email, social media platforms, and SEO to increase project consideration through targeted campaigns. • Analyzed, monitored, and tracked website and social media KPIs• Identified high potential leads, based on prospects interaction with digital campaigns for sales team to approach.

• Managing the entire process of launching a campaign from request to execution for Nescafe and Mobinil Brands. • Understanding client needs to come up with effective communication strategy.• Translating market research into inspiring creative briefs that stimulate creative teams to come up with campaign ideas, which meet client objectives.

• Analyze research results by coming up with different decision scenarios for clients• Devised pricing strategy based on analysis of research results for P&G, detergent brands• Conducted promotional strategy based on analysis of research results for Savola, oil brands

Egypt

• Analyzed the effect of product merchandising on Brands’ IMC through market visits to ensure maximized effect of client’sadvertising campaigns• Team worked with 8 students in gathering data and coming up with a competitive analysis on 4 NESTLÉ brands including: Nesquik, Nido, Nescafe, and Coffee Mate• Created a full storyboard as a form of presentation

•Researched and gathered information about corporations’ CSR activities in Egypt•Contacted and interviewed international companies’ CSR managers about their activities

Egypt

• Managed a group of 3 members for 6 months to run a community service project• Negotiated with NGOs to take foreign interns as volunteers• Designed all of project’s promotional material• Promoted to interns abroad to come participate in project Volunteers without Borders through online wikis• Interacted with and was responsible for 20 interns from 7 different nationalities for 6-weeks

Hydrabad, India

• Developed workshops for high school students introducing the concepts of lateral thinking, leadership and entrepreneurship• Team-worked with Indian students and other interns participating in the project from 30 different nationalities while creating and presenting the workshops

Driving Digital Marketing Strategy, Executive Program

Developing Emerging Leaders - Online Executive Program

Business Administration And Marketing

Bachelor Of Business Administration - Bba, Business, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing, 3.5 Gpa

Ib Diploma

Activities and Societies: Model United Nations