Mariam Hammad Email & Phone Number

Doha, Qa

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• Monitor and manage key performance indicators to ensure the delivery of best-in-class experience; Increased customer net promoter score by 34% from March to April.• Maximize market share by identifying and driving growth opportunities; Increased market share by 3% in August in spite of a massive supply crunch.• Ensure over achievement of budget on orders; Helped close the month at 114% achievement despite limited capacity and slow month of Ramadan. • Optimize Delivery Fee, Campaigns (ROI) and Coverage Areas to maximize EBITDA; Saved 600k Euros on Delivery Fee in June and still delivered 120% of budgeted orders, leading to an extra 1.15M Euros in Gross Profit.• Track market trends and competitors' performance closely and adapt our strategy accordingly.• Developed country budget plan for 2023 end to end, in light of all the macro and micro economic factors.• Promote analytical thinking across all teams and equip them with tools to incorporate a more data driven approach in their daily tasks.

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Doha, Qatar

• Improved CTP (Customer throughput), an important performance metric in ride-hailing, by 6%. It was done by designing an improved predictive model for more accurate demand forecasting and managing supply accordingly• Improved Customer experience by reducing Bad Rated Trips (BRT) from 2.3% to 1.8% in 3 months. Each category contributing to BRT% was dissected to the core and root cause was addressed to solve the problem completely• Reduced monthly Captain Subsidy spend by 70% by using a more granular approach, i.e, breaking down zones into sub-zones and then using the 80:20 rule as well as by conducting A/B testing to find the sweet spot for incentive pay-outs• Assisted other teams in Qatar by developing a robust reporting framework which proved to be very useful in deriving key insights about business performance for the right stakeholders • Led several analytical projects for the demand team, including but not limited to “Quantifying the impact of Metro on Ride-Hailing”, “Strategizing for growth in light of severe budget cuts”, “Identifying sweet spots for different customer segments” and “calculating ROIs for various campaigns”• Launched several new features/projects, in collaboration with cross-functional teams, spread across the region. A few examples are daily pay-outs for captains, WhatsApp BOT for customers and penalty free cancellations for customers during COVID’19 • Secured several captain-side partnerships for Qatar, including Lifebuoy, which saved Careem QAR 38K by getting free sanitizers for the fleet. This improved captain morale and customer confidence thereby benefiting the overall business • Led COVID’19 crisis management cell from supply side. This included coming up with innovative ideas and executing them within the limited resources, managing communications through this sensitive time and making sure Careem offered a safe service for its customers as well as captains

Doha, Qatar

New Product Development• Evaluated financial feasibility of potential suppliers; Demand Forecasting, Pricing, Costing and Margins • Facilitated seamless integration of new products into the existing portfolio by ensuring apt ordering, distributing and reporting processes were in place• Developed go to market strategies and put them into actionExisting Brands• Managed a portfolio of 15 Brands with approximate business of QAR1.5M per month• Led Budget Allocation exercises and ensured regular tracking against these budgets• Improved periodic reporting mechanisms by incorporating detailed sales and distribution update for internal stakeholders as well as external suppliers• Ensured company margins by controlling promotional pricing and marketing spends• Conducted post activity analyses of all trade promotions to figure out which ones were worthy to be repeated • Managed various suppliers as well as vendors • Developed SOPs to streamline relevant processes• Monitored inventory levels by brand and triggered ordering process timely to avoid stock-outs.• Acted as a liaison between the sales team and the suppliers to ensure goals are aligned and optimal results are achieved

Lahore, Pakistan

• Developed strategic relationships with new clients such as Mobilink GSM and CCBPL, leading to further business growth with them• Reduced operational costs and improved efficiency at the same time by restructuring the BRTS (Metro) Team• Capital Budgeting: Played a key role in project renewal decisions by conducting the feasibility analysis and assessing the strategic fit

Nanodegree, Predictive Analysis For Business

Activities and Societies: Projects 1. Predicting Diamond Prices using Linear Regression 2. Predicting Catalog Demand 3. Predicting Default.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science Honors (Bsc.Hons), Accounting And Finance

Activities and Societies: Convener Psifi'13 and Head of Host Team, SAESM 2014