Mariam Hammad Email & Phone Number

Doha, QA

Qatar

Qatar

• Monitor and manage key performance indicators to ensure the delivery of best-in-class experience; Increased customer net promoter score by 34% from March to April.
• Maximize market share by identifying and driving growth opportunities; Increased market share by 3% in August in spite of a massive supply crunch.
• Ensure over achievement of budget on orders; Helped close the month at 114% achievement despite limited capacity and slow month of Ramadan.
• Optimize Delivery Fee, Campaigns (ROI) and Coverage Areas to maximize EBITDA; Saved 600k Euros on Delivery Fee in June and still delivered 120% of budgeted orders, leading to an extra 1.15M Euros in Gross Profit.
• Track market trends and competitors' performance closely and adapt our strategy accordingly.
• Developed country budget plan for 2023 end to end, in light of all the macro and micro economic factors.

Qatar

Doha, Qatar

• Improved CTP (Customer throughput), an important performance metric in ride-hailing, by 6%. It was done by designing an improved predictive model for more accurate demand forecasting and managing supply accordingly
• Improved Customer experience by reducing Bad Rated Trips (BRT) from 2.3% to 1.8% in 3 months. Each category contributing to BRT% was dissected to the core and root cause was addressed to solve the problem completely
• Reduced monthly Captain Subsidy spend by 70% by using a more granular approach, i.e, breaking down zones into sub-zones and then using the 80:20 rule as well as by conducting A/B testing to find the sweet spot for.
• Assisted other teams in Qatar by developing a robust reporting framework which proved to be very useful in deriving key insights about business performance for the right stakeholders
• Led several analytical projects for the demand team, including but not limited to “Quantifying the impact of Metro on Ride-Hailing”, “Strategizing for growth in light of severe budget cuts”, “Identifying sweet spots.
• Launched several new features/projects, in collaboration with cross-functional teams, spread across the region. A few examples are daily pay-outs for captains, WhatsApp BOT for customers and penalty free cancellations.

Doha, Qatar

• New Product Development
• Evaluated financial feasibility of potential suppliers; Demand Forecasting, Pricing, Costing and Margins
• Facilitated seamless integration of new products into the existing portfolio by ensuring apt ordering, distributing and reporting processes were in place
• Developed go to market strategies and put them into actionExisting Brands
• Managed a portfolio of 15 Brands with approximate business of QAR1.5M per month
• Led Budget Allocation exercises and ensured regular tracking against these budgets

Lahore, Pakistan

• Developed strategic relationships with new clients such as Mobilink GSM and CCBPL, leading to further business growth with them
• Reduced operational costs and improved efficiency at the same time by restructuring the BRTS (Metro) Team
• Capital Budgeting: Played a key role in project renewal decisions by conducting the feasibility analysis and assessing the strategic fit

Nanodegree, Predictive Analysis For Business

Activities and Societies: Projects 1. Predicting Diamond Prices using Linear Regression 2. Predicting Catalog Demand 3. Predicting Default.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science Honors (Bsc.Hons), Accounting And Finance

Activities and Societies: Convener Psifi'13 and Head of Host Team, SAESM 2014