Mariam Rafaqat Email & Phone Number

North Macedonia

North Macedonia

- Manage content allocation for a team of 200+ writers and editors, ensuring that all team members have clear assignments and deadlines- Develop and implement processes and task management systems to streamline content creation and delivery functions- Maintain a content calendar to schedule creation and delivery deadlines and keep track of progress- Review and edit over 120 pieces of content per week before finalization, ensuring accuracy and quality- Conduct biweekly content audits to identify gaps and redundancies in the content library and make recommendations for improvement- Collaborate with various teams, including marketing and HR, to develop and plan management systems that support the overall content strategy.- Develop and maintain editorial guidelines and standards to ensure consistent quality and brand voice across all content- Analyze and report on content performance metrics, using insights to inform future content strategy and decision-making- Collaborate with design and development teams to ensure that content is optimized for various channels and platforms- Train and mentor team members on content creation and editing best practices- Work with cross-functional teams to align content strategy with business goals and objectives- Participate in the creation and management of content and resource allocation.

- 4+ years of SEO writing and editing experience- Built a successful freelance business generating over $50k per year- Helped clients achieve 10x revenue growth in just a few months- Expertise in developing effective content strategy plans- Skilled in creating content for various formats, including long-form articles, social media posts, email newsletters, press releases, ebooks, and sales pages- Proven ability to deliver projects on time- Can help improve search engine rankings, increase engagement, and drive more leads and sales.

Lahore, Punjab, Pakistan

- Conducted a strategic case study of MG Motors Pakistan for an Industrial-Organizational Psychology project- Examined all departments of the company, including HR, Sales, and Marketing- Conducted on-site interviews with department managers to gather data and insights- Used the collected data to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the company- Analyzed the results of the SWOT analysis to make recommendations for improvement and future success- Presented the findings of the case study and SWOT analysis in a final report to the company administration.- Utilized various research methods and tools, including interviews, surveys, and company documents, to gather data for the case study- Synthesized and analyzed the data to identify trends and patterns that were relevant to the SWOT analysis- Created a logical and coherent structure for the final report, including an executive summary, introduction, methodology, results, and conclusion- Utilized strong writing and communication skills to present the findings of the case study in a clear and concise manner- Worked independently and effectively managed time to complete the project within the specified deadline- Demonstrated strong problem-solving and critical thinking skills through the analysis and interpretation of data.

- Conducted keyword research and practiced SEO guidelines, increasing web traffic for clients by up to 82%- Strategized content based on Google Analytics data, geographical targeting, and keyword planning- Utilized writing, editing, and proofreading skills to produce engaging and error-free content- Collaborated with a team of writers and content marketing strategists to create copy promoting clients' SEO, sales, and thought-leadership goals- Conducted extensive internet research to provide facts and statistics for articles and blogs- Created concise, eye-catching headlines and copy on health & wellness topics and affiliate niche sites- Worked with a variety of clients in different industries to create custom content solutions- Demonstrated strong communication skills through regular communication with clients and team members- Managed multiple projects and deadlines effectively through effective time management and organization- Utilized project management tools and software to track progress and deliverables- Maintained a high level of quality control via a thorough editing and proofreading processes- Stayed up-to-date on industry trends and best practices in SEO, content marketing, and digital writing- Contributed to the growth and success of clients' online presence through compelling content creation and optimization strategies.

Singapore

- Created and edited engaging, informative, and SEO-friendly content for the company's website and other digital platforms- Composed long-form content on topics of mental wellness and psychotherapy techniques, including the strategic selection and incorporation of media- Conducted a detailed SEO audit of the website to analyze site metrics for each page and assist with optimization efforts- Researched over 1000 main focus keywords to generate ideas for content and improve search visibility- Collaborated with the marketing team to develop and implement content strategies that aligned with business goals and target audience- Wrote and edited a variety of content types, including blog posts, landing pages, and social media posts- Analyzed and reported website traffic and performance metrics to inform content strategy and improve SEO results.

- Provided editorial guidance to the marketing team to ensure the production of top-quality content- Created high-impact messaging for marketing media, leading to consistent improvement in revenues and market share- Edited content produced by senior executives to conform to branding standards and publication guidelines- Composed social media outreach posts on both informational and promotional topics- Authored online display ads with a click conversion rate of 56%- Participated in creative planning and review sessions, collaborating with the team to elevate content and design quality- Conducted research and gathered information to create accurate and compelling content- Wrote, edited, and proofread copy for various marketing materials, including emails, landing pages, and product descriptions- Collaborated with the design team to create visually appealing materials that aligned with messaging and branding- Assisted in the development of content strategies and campaigns for various clients- Managed and tracked the progress of multiple projects and deadlines- Provided training and mentorship to junior copywriters and other team members as needed.

Pakistan

During my 12-week internship at Ittefaq Hospital under the guidance of Dr. Bushra, Jabeena Senior Clinical Psychologist, I had the opportunity to gain hands-on experience in the field of clinical psychology.I was responsible for conducting assessments of patients using a variety of techniques, including structured interviews, psychological testing, and observation. Based on my assessments, I collaborated with the supervising psychologist to develop treatment plans that incorporated evidence-based psychotherapeutic techniques such as cognitive-behavioral therapy (CBT) and dialectical behavior therapy (DBT).In addition to my assessment and treatment planning duties, I also had the opportunity to observe and assist with individual, family, and group therapy sessions. This provided me with the chance to practice my clinical skills and learn from experienced professionals.Overall, my internship at Ittefaq Hospital was a valuable learning experience that gave me the opportunity to apply my knowledge of psychology in a real-world setting and make a positive impact on the lives of patients.