- Set marketing goals and objectives.- Plan, implement and manage marketing strategy.- Contribute to the overall growth of the company.- Review and manage content marketing strategy .- Determine KPIs for the marketing department.- Keep the marketing budget in check.- Track KPIs on a regular basis and present reports.- Work with sales and development and customer success teams.- Create and present the annual marketing plan and strategy.- Use data and reports to make evidence-based decisions.- Analyze company's marketing strategy and suggest improvements.- Stay up to date with the latest technology.- Stay up to date with the latest best practices.- Attend marketing conferences and educational programs.- Design, plan and execute effective marketing campaigns.

- Managing the social media marketing strategy focusing on LinkedIn, Twitter, Facebook, YouTube, and SlideShare.- Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.- Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.- Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.- Conduct competitive analysis studies on client competitors, including digital footprint analysis.