Mariam Abou-Auf Email & Phone Number

Nc, Usa, Us

Agouza, Giza, Eg

Led a team of seven graphic designers and finalizers to execute online and on-ground branding designs including digital, print, OOH materials for three marketing campaigns resulting in increased campaign reach by 60% in total.Assisted in creating a full marketing campaign for the biggest furniture exhibition in the MENA region, Le Marche, hosting more than 8,000 people in 4 days resulting in 35M EGP of revenue. Co-led the development of a robust furniture exhibition mobile application by enhancing the UI/UX interface making it useful all year round, lifting visits by 50%, engagement by 40%, and user satisfaction by 60%.Aided in designing an end-to-end marketing campaign for an elite design award ceremony hosting more than 500 designers, celebrities, and ministers; handled all aspects of ATL and BTL activations and advertising.Collaborated in developing a scaled brand advocate program, based on Google Analytics and internal reporting data creating strong social media content/calendar that increased customer retention rate by 25% and engagement rate by 65%. Re-Designed website and assisted in developing a full strategic social media marketing plan; increased total membership by 28% in 2 months.Creating presentations for possible clients and keeping organized documents files of the company’s past work and campaigns Increased teamwork efficiency and productivity by 30% through conducting weekly status meetings, delegation, calendar management, better communication, and feedback methods Participated in all aspects of a marketing campaign, including, social media, digital activations, on-ground activations, TV ads, radio ads, OOH, newsletter, script writing, on-ground branding campaign budget, and digital planFormed perimeters for a social content strategy/calendar to attain an engagement ratio of 65% during the Obelisque Design Award event/campaign

Nc, Usa, Us

Held weekly meetings with the sales team to identify techniques to accomplish weekly and monthly goals. Maintained relationships with customers and found new ones by identifying needs and following up with them. Developed strategic management structure and plan with sales team to increase productivity and efficiency by 60%Supervised sales team of 2 people, stepping in to support employees and to get more engineers and contracts resulting in 3 leads.

Serve as marketing manager on a 2-person team creating and designing all content to optimize marketing strategies accurately and ahead of schedule.Plan, design, and manage the production of all promotional materials, including online content, logos, social media marketing, digital marketing materials, and print materials (flyers, posters, ads).Support the expansion and growth of the non-profit’s services including increasing membership and youth engagement.Oversee development of the content framework and employ new targeting tactics to increase user click rate on social media; with a future goal to significantly increase followers by 300% in one year.Manage social media platforms, create interesting and engaging multimedia content for 580+ followers in total across all platforms with a future goal for engagement to increase by 200%. Monitor and analyze the performance of social media marketing and promotional campaigns to measure brand impact and return on investment (ROI). Manage advertising and marketing for 10+ committees, and create marketing material to include targeted advertising, promote events, and enhance community engagement.Create Google Docs and Sheets, store and organize all marketing content for committees in Google Drive.Implement strategic marketing through innovative strategies to accelerate community growth, increase demand, and maximize the budget.Execute social campaigns with creative media content based on the brand’s vision and tailored to the personality of each channel: Facebook and Instagram to increase site traffic.Design surveys to gather data and information on targeting youth audiences.Planned and managed marketing activities for 10+ committees including digital marketing, targeted advertising, and designing marketing materials.Handled social media platforms increasing Facebook and Instagram followers by 200% in 4 weeks through creative and engaging content creation, which generated 300+ donors organically

HOTCOOP (Food Truck)Researched social media strategies and advertising content creation on platforms to promote the food truck.Drafted, tracked, and reported on surveys to understand the intended customer base and better their experience.Performed thorough primary and secondary market analysis to effectively communicate value proposition; crafted a unique selling proposition (USP).Created material for branding kit including packaging, SKU’s, and print material to promote new business.

Cairo, Cairo, Eg

Capstone Project / Marbella Kora- Audited languishing bubblegum company, pitched new end-to-end marketing campaign, encompassed focus groups, and conducted surveys and interviews to revamp marketing strategy.- Revitalized marketing and communication strategy based on audit findings.- Drove significant increase in brand awareness by creating new branding kit including logo and slogan design, 3 packaging SKU designs, visuals, online media, radio, and video ads.- Launched robust B2C social media strategy gaining 3,000+ followers on Facebook and 600+ on Instagram in less than 3 weeks by incorporating day-to-day management, strategic account-based targeting, creative design, audience engagement tactics, word-of-mouth, and influencer marketing.- Created end-to-end PR plan, including physical booth design, press release, copywriting, media buying, budget planning, roadshows, billboards, mobile advertising, and celebrity endorsement.- Presented all-inclusive marketing campaign and reported on budget analysis, website traffic, media monitoring, and social media overview – judged by Wunderman Thompson; received 2nd place in “Best Pioneering Integration” award along with Best Presentation.

Cairo, Cairo, Eg

Interactive Design Course / Emergency Roadside Assistance App- Designed and developed an emergency roadside assistance app collaborating with 3 team members.- Sketched designs, created consumer personas, and generated scenarios to test apps’ functionality.- Prototyped design requirements, tested with users, and developed design specifications based on app usability to ensure a user-friendly interface and high customer satisfaction rate. - Customized an app with an optimized interface, created a user-responsive design for all ages and translated usability and requirements into UI improvements.

Designed aesthetic layout for social media platforms using Photoshop, Illustrator, and Canva that increased followers by 18% in the first 3 weeks.Developed a consistent social media content calendar as well as designing posts, stories, and highlights for organized user navigation browsing.

Nc, Usa, Us

Managed, collaborated, and led a team of 5, including assistants, designers, designer assistants, an operations manager, and a supplier.Developed a new branding kit customized to consulting firms’ goals for strategy and branding.Designed branding material for FPGA World Conference in Sweden including roll-ups, flyers, posters, business cards, banners, pens, and swag giveaways, significantly increasing new client awareness. Drove increase in traffic to company’s booth at an international conference by creating new branding material, resulting in 8 new client leads.Redesigned and reconstructed company logo, web interface accessibility for easy user access, and new elements on the website to promote the brand in the market.

Cairo, Cairo, Eg

Creative Strategy & Advertising / Orienta for Orienta DelightsIdentified, conceptualized, and positioned new marketing strategy, brand repositioning, and promotional campaign for a sweet company.Crafted and tailored a new line of sweets to Cairo’s upper-class consumers.Constructed and Designed 3 different SKU packaging Created branding color scheme, formats for logo, billboards, and special promotional holiday packaging.Designed packaging elements tailored to customers’ predicted needs including lollipop/Suzette billboards, limited edition seasonal ribbons, POS displays for supermarkets, danglers for grocery stores, and backlit diorama displays

Cairo, Cairo, Eg

English Teacher / Linguistics Class- Volunteered as English teacher for 10+ students, created course activities, exams, and material to achieve course objectives and leading to higher results in the English language for students. - Learned different teaching techniques to cater to variety of learning styles across all levels.- Designed innovative approaches to teaching methods like technology integration across the curriculum.

Cairo, Cairo, Eg

Online Communication Web Analytics / SWVL- Collaborated with co-founders of multi-million Egyptian pound rideshare app, SWVL, examined declines in sales and created new strategy to enhance marketing and sales performance.- Analyzed web page and social media analytics to improve search engine optimization, conducted both quantitative and qualitative research, and utilized Google Analytics to make recommendations for design and strategy to increase brand awareness.- Crafted promotional plans for users via rideshare app to encourage sharing and increase downloads.- Recommended app and website changes to improve interface, design, and usability.- Created and recommended IMC plan with new strategic marketing direction for SWVL to implement.

Bachelor Of Arts - Ba, Integrated Marketing Communications

Ba

High School Diploma

High School Diploma