María Marín Pérez Email & Phone Number

Spain

As the Influencer Marketing Manager at Nexoom, an entertainment company, I lead all influencer-driven initiatives for both Nexoom and its innovative product, Ection.tv—an interactive platform for watching multiple live streams simultaneously from Twitch and YouTube.Key responsibilities include:- Ection.tv Campaigns: I spearhead the entire influencer campaign lifecycle, from strategic development to execution. This involves identifying key streamers, planning and managing campaigns, nurturing long-term relationships, analyzing performance, and overseeing budget allocation to ensure maximum ROI.- Nexoom Client Campaigns: I manage influencer marketing efforts for Nexoom’s clients by conducting thorough influencer research, crafting creative proposals, developing tailored content strategies, and providing continuous monitoring to ensure campaign success.

Madrid, Comunidad De Madrid, España

- Established and managed key partnerships with leading clients including PlayStation, Activision or Warner Bros.- Monitored influencer content to maintain brand consistency.- Negotiated contracts and organized events with micro and macro influencers- Internal and external resources management for the creation of graphic assets for multiple events

Madrid, Comunidad De Madrid, España

- Identified opportunities for campaign enhancement by utilizing influencers, achieving maximum impact.- Employed SCRUM methodologies to facilitate the timely delivery of projects across multiple teams.- Collaborated with data analysts to craft data-driven proposals, optimizing campaigns for increased performance.

Madrid Y Alrededores, España

- Crafted impactful influencer marketing strategies for prestigious clients such as Nestle, Pepsico, or Heineken.- Managed multiple campaigns concurrently, effectively utilizing client budgets to maximize results.- Successfully integrated brands into high-profile Twitch events, including Las Campanadas de Ibai which garnered over 800k concurrent viewers.

- Successfully expanded the company's portfolio by sourcing and recruiting new influencers and brands- Produced weekly performance reports, providing valuable insights and strategic recommendations to clients for campaign optimization- Monitored campaign metrics closely to ensure optimal allocation of resources and maximized returns on investment

Grado En Publicidad Y Relaciones Públicas, Public Relations, Advertising, And Applied Communication

Grado Universitario En Diseño Gráfico

Activities and Societies: Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Premiere

Curso Iniciación Al Diseño Gráfico

Activities and Societies: Iniciación a Adobe Illustrator, Indesign y Photoshop