As the Influencer Marketing Manager at Nexoom, an entertainment company, I lead all influencer-driven initiatives for both Nexoom and its innovative product, Ection.tv—an interactive platform for watching multiple live streams simultaneously from Twitch and YouTube.Key responsibilities include:- Ection.tv Campaigns: I spearhead the entire influencer campaign lifecycle, from strategic development to execution. This involves identifying key streamers, planning and managing campaigns, nurturing long-term relationships, analyzing performance, and overseeing budget allocation to ensure maximum ROI.- Nexoom Client Campaigns: I manage influencer marketing efforts for Nexoom’s clients by conducting thorough influencer research, crafting creative proposals, developing tailored content strategies, and providing continuous monitoring to ensure campaign success.

- Established and managed key partnerships with leading clients including PlayStation, Activision or Warner Bros.- Monitored influencer content to maintain brand consistency.- Negotiated contracts and organized events with micro and macro influencers- Internal and external resources management for the creation of graphic assets for multiple events

- Identified opportunities for campaign enhancement by utilizing influencers, achieving maximum impact.- Employed SCRUM methodologies to facilitate the timely delivery of projects across multiple teams.- Collaborated with data analysts to craft data-driven proposals, optimizing campaigns for increased performance.

- Crafted impactful influencer marketing strategies for prestigious clients such as Nestle, Pepsico, or Heineken.- Managed multiple campaigns concurrently, effectively utilizing client budgets to maximize results.- Successfully integrated brands into high-profile Twitch events, including Las Campanadas de Ibai which garnered over 800k concurrent viewers.

- Successfully expanded the company's portfolio by sourcing and recruiting new influencers and brands- Produced weekly performance reports, providing valuable insights and strategic recommendations to clients for campaign optimization- Monitored campaign metrics closely to ensure optimal allocation of resources and maximized returns on investment