Maria Marsh Email & Phone Number

Fenton, Mo

• Marketing/Creative• Coordinate with product development and marketing to ensure brand standards are met, content is accurate, and output adheres to company expectations.• Responsible for the creation and production of all marketing materials including website, email, video, advertising, and print material.• Oversee the editorial team to align content with company standards and voice.• Planning/Negotiations• Serve on the executive leadership committee to strategize… Show more • Marketing/Creative• Coordinate with product development and marketing to ensure brand standards are met, content is accurate, and output adheres to company expectations.• Responsible for the creation and production of all marketing materials including website, email, video, advertising, and print material.• Oversee the editorial team to align content with company standards and voice.• Planning/Negotiations• Serve on the executive leadership committee to strategize initiatives, assess company goals, discuss opportunities to increase revenue, and analyze company wellbeing.• Direct team weekly meetings to evaluate team needs, productivity, budget, and identify areas of improvement.• Communicate with vendors and designers to outsource projects as needed.• Manage all aspects of the creative department’s workflow while adhering to a set budget. Show less

Kansas City, Mo

Responsibilities:Creative • Responsible for all aspects of marketing management through completion - planning, writing content, and designing creatives for television, print, radio, social, media, email, and web campaigns • Craft customer emails and newsletters for 30,000 + customers • Create scripts and manage the production of all commercials and videos • Oversee and plan direct mail campaigns as well as all customer-facing… Show more Responsibilities:Creative • Responsible for all aspects of marketing management through completion - planning, writing content, and designing creatives for television, print, radio, social, media, email, and web campaigns • Craft customer emails and newsletters for 30,000 + customers • Create scripts and manage the production of all commercials and videos • Oversee and plan direct mail campaigns as well as all customer-facing collateral • Collaborate with trade managers to implement effective promotions and offers • Build brand strategies that establish long-term relationships with customers as well as increase leads and sales • Analyze and build yearly marketing goals based on a $1.85M budgetSEO • Improve SEO initiatives by creating enriched content through blogs and enhanced web pages • Collaborate with teams to implement monthly SEO strategies within our website and Google My BusinessSEM • Oversee SEM campaigns and budget to make certain weekly and monthly PPC goals are performing on pace • Improve landing pages through continuous testing and optimization for better conversionsReporting • Perform weekly reporting on Google Analytics, Google Local Services, Google Ads, Facebook, and Microsoft Bing • Deliver bi-weekly reporting on email campaigns (clicks, conversion, and call count) to determine insights to take action on and create better performing campaigns Budgeting • Reconcile marketing spend bi-monthly • Collaborate with the marketing team to build yearly marketing goals based on a $1.85M budget • Responsible for managing and keeping in budget a $380,000 Co-op spend Show less

Olathe, Kansas, United States

Responsibilities:Marketing/Creative • Implemented brand strategy and guidelines • Designed brochures, logo, and direct mail publications • Built company website • Created all visuals for marketing and website • Generated product mix to align with brand voice • Conceptualized and developed new unique product line • Prioritized marketing channels and messaging • Direct point of contact for all customer… Show more Responsibilities:Marketing/Creative • Implemented brand strategy and guidelines • Designed brochures, logo, and direct mail publications • Built company website • Created all visuals for marketing and website • Generated product mix to align with brand voice • Conceptualized and developed new unique product line • Prioritized marketing channels and messaging • Direct point of contact for all customer relationsPlanning/Negotiations • Negotiate pricing and contracts with various vendors • Promoted product line by attending multiple trade shows throughout the year • Created a product line with a 67% margin Show less

Kansas City, Missouri Area

Responsibilities:Marketing/Creative • Analyzed results for the marketing initiatives and made recommendations for improvement • Developed direct mail campaigns to improve lead generation and customer retention • Increased brand awareness by designing advertisements, posters, brochures, and flyers • Created content for the website to improve SEO rankingSupport • Provided backup support to the Snow Division, the Chief Financial Officer, and… Show more Responsibilities:Marketing/Creative • Analyzed results for the marketing initiatives and made recommendations for improvement • Developed direct mail campaigns to improve lead generation and customer retention • Increased brand awareness by designing advertisements, posters, brochures, and flyers • Created content for the website to improve SEO rankingSupport • Provided backup support to the Snow Division, the Chief Financial Officer, and the HR Director • Served as the main point of contact for customers and vendors • Coordinated yearly events for staff and subcontractors Show less

Lenexa, Ks

Responsibilities:Marketing/Creative • Directed all marketing publications to include layout design, product styling, production, photography, and merchandising plans • Researched market trends and analyzed data to generate effective merchandising plans for specialty product • Implemented and created merchandising program used by over 300 Hallmark stores • Main point of contact for vendors and clients with regard to product and publications… Show more Responsibilities:Marketing/Creative • Directed all marketing publications to include layout design, product styling, production, photography, and merchandising plans • Researched market trends and analyzed data to generate effective merchandising plans for specialty product • Implemented and created merchandising program used by over 300 Hallmark stores • Main point of contact for vendors and clients with regard to product and publications • Designed direct mail programs that generated a 12 to 18% rate of return • Produced a gift line that generated over $250,00 in sales • Participated in seven trade shows per year to select productPlanning/Negotiations • Negotiated and built relationships with over 500 vendors to solidify discounts and dating on product • Facilitated the buying process between the vendor and client • Coordinated major buying events for clients six times per year to influence and recommend product selection • Oversaw all aspects of customer service Show less