Maria Martinez Email & Phone Number

As an extension to your team, I am a dedicated marketing professional, brand steward as well as an effective project and account manager to help you achieve your goals of engaging consumers, clients and employees in new and relevant ways.To support your team, I can take lead of ad hoc or long-term projects and collaborate with internal team members and external agency partners based on your needs. Here are a few ways I can step in to work with your marketing and I.T. teams: establish strategy & project timeline, determine relevant media strategy, complete market research reports and presentation decks, manage website development, email and social engagement, interactive online & offline campaigns, advertising media planning, search engine optimization, social content strategy and reputation management, identify and implement new emerging technologies appropriate for your operations team as well as an optimal consumer experience.

Troop Leader of a dynamic and spirited group of future female leaders.

Branding | Creative Campaigns | Website Development | Digital & Offline Mediums | SEO Optimization | SEM & PPC Paid Search

Irvine, Ca

Responsibilities• Maintain content management system (CMS) including eCommerce experience, Google Analytics and SEO tags• Implement online advertising strategy, prepare contracts and analysis reports• Social media lead maintaining profiles and oversee content posting• Business development proposal production support for executive leadership• Technical support for all marketing systems and services for Multifamily division• Collaborate with agency and print vendors for marketing materials and signage. • Produced in-house marketing pieces utilizing graphic design expertise to include photo editing, logos, advertisements, training materials and proposal packages reducing outsourced marketing expenses.Accomplishments• Implemented transition for marketing and leasing platform featuring dynamic websites and a multichannel marketing management system.• Successfully onboard new communities increasing revenue and portfolio size by 15%Skills Used• Collaborate with operations, sales and executive leadership

Irvine, California

Responsibilities• Email marketing management with IBM - SilverPop Engage service provider. Published monthly reports, consulted with internal and external agencies related to CRM integration, implementation and redesign. • Collaborate and develop cross-organization marketing opportunities utilizing social media engagement, satisfying customer retention goals and establishing branding recognition.• Drive communication and content management of resident portal website by facilitating communication plans, user guides and analyzing customer data.• Manage resident portal website content, enhancing internal and external user experience reaching a goal of an 8% increase.• Conceptualize and launch integrated campaigns which included email, digital displays, promotional materials and event components while maintaining timelines and remaining within budget. Manage creative approval review across management, marketing and legal teams.• Core team member developing resident retention company strategy.Accomplishments• Manage average of 150,000 email deliveries monthly while sustaining above industry standard open rate.• Implement communication strategy reaching over 120,000 residents for resident portal website redesign unveiling.• Partner with key stakeholders to cultivate and accomplish internal annual regional events involving executive presentations, recognition awards and associate appreciation celebrations.Skills Used• Collaborate with internal key stakeholders and manage external agencies, vendors and partners. • Cross-branding support and marketing sales promotions liaison.

Irvine, California

Responsibilities• Implemented newly branded marketing platform requiring Executive buy-in, multiple levels of stakeholder review and collaboration between marketing, IT, training and sales teams.• Lead project manager for development of interactive media display, creative director of digital storyboards and video production; presented for management and design firm approval meeting timeline and budget.• Manage enterprise web content management systems for multiple dynamic and interactive websites. Partner with Senior Marketing Manager on website development initiatives, enhancements, reviewing wireframes and user acceptance testing. • Photo shoots, video shoots and 360 tour production in support of new development and reinvestment projects. Manage company digital asset library for use in marketing content and presentation materials.Accomplishments• Spearhead development and implementation of a custom iOS sales app utilized by sales team of 700 associates.• Curate engaging content for websites driving traffic of 2.4 million unique visitors per year. • Implement consolidation and transition to new platform of on-demand ordering for company collateral and promotion item inventory resulting in a 40% company savings. Skills Used• Remain calm under pressure ensuring resources are maximized to achieve task completion.• Recognized for inter-department onboarding and developing thorough and concise training documents.

Irvine, California

• Balanced marketing department annual budget, manage monthly accounting with SAP. Implemented efficiencies in processing invoices for department & monthly budget reconciliation.• Customer communication newsletter and phone tracking system management, reporting and training.• Proof media and collateral materials in final production and assist with asset delivery for publication.• Department administrative support for agency review presentations, media asset management, complete consultant and vendor contracts, increasing efficiencies by 40%.

Irvine, California

• Effectively contributed as property management team by increasing occupancy level from 89% to 96%.• Marketed property to generate traffic through online ads and inter-company communication increasing employee referrals by 20%. • Participated in compliance audit mandating and support to management.• Promote positive resident and client relations.• Actively participated in weekly sales meetings, training and education classes.

Tempe, Az

• Preliminary associate team for grand opening and management of introductory Costco Home store.• Cross-trained as membership and sales associate.

Scottsdale, Arizona

• Extensive client service support and contract management.• Seminar strategy support, advertising and coordinating event production.

Minor, Communication, General

Bachelor Of Science (B.S.), Marketing

Activities and Societies: W. P. Carey School of Business, Hugh Downs School of Communication

Phi Theta Kappa Honor Society

Phi Theta Kappa Honor Society member and recipient as a college and high school dual enrollment program.