- Create and execute comprehensive marketing strategies to promote Cuidum's services, including identifying objectives, defining target audience, selecting marketing channels and developing key messages. - Conduct market research to understand customer trends, needs and preferences, as well as competitor analysis, in order to make data-driven decisions and improve marketing strategies. - Design and execute marketing and advertising campaigns, both online and offline, using tactics such as digital media ads, email marketing, content marketing, among others, to increase visibility and brand recognition. - Measure and analyze the performance of marketing campaigns and initiatives, using key analytics tools and metrics, to evaluate success and make recommendations for improvement. - Develop content to create persuasive marketing materials, including advertising copy, brochures, presentations, social media content and blogs, ensuring the message is relevant and appealing to the target audience. - Work closely with other departments, to ensure alignment of marketing strategies with business objectives and customer satisfaction. - Implement search engine optimization (SEO) strategies to improve Cuidum's organic website rankings and increase its visibility in relevant search results. - Manage and maintain Cuidum's website using the WordPress platform, ensuring its functionality, security and constant updating of content. - Plan and execute advertising strategies on social networks, such as Facebook, Instagram, LinkedIn, among others, optimizing the advertising budget, segmenting the target audience and tracking results.

- Implement strategies to increase visibility and improve Sweet Seeds' reputation on social media and other digital channels.- Develop and execute inbound marketing strategies to engage audiences, generate leads and convert them into customers.- Coordinate the production and distribution of relevant and engaging digital content, such as social media posts, blogs, videos, infographics, among others.- Plan and execute an effective social media strategy, selecting the appropriate platforms, defining objectives, establishing publication guidelines and generating interactions and audience participation.- Use analytics tools to monitor and evaluate the performance of social networks and other digital activities, analyzing key metrics and generating reports to make data-driven decisions.- Evaluate and measure the impact of social media strategies and activities on outreach, interaction and established business objectives, and make adjustments based on the results obtained.- Establish and maintain relationships with relevant influencers and collaborators to promote the brand and increase visibility on social media, managing mutually beneficial agreements and collaborations.- Plan and coordinate advertising campaigns in digital media, ensuring the correct segmentation, tracking and optimization of the advertising investment.

- Develop branding strategies to build and strengthen clients' brand identity, ensuring consistency across all communication channels.- Produce relevant and engaging content for different platforms, such as blogs, websites, social media, emails, etc., in order to attract and engage the audience.- Plan and establish a solid content strategy covering topics, formats and distribution channels to achieve marketing objectives and promote the clients' brand.- Implement inbound marketing techniques to attract, convert and retain audience, using tactics such as lead generation, landing page creation and marketing automation.- Collaborate with graphic designers to create impactful visual assets that complement and reinforce content, including images, infographics, graphics and other visual elements.- Manage and cultivate online communities, interacting with audiences, answering questions, moderating comments, and encouraging active participation.- Implement search engine optimization (SEO) strategies in the content created, using relevant keywords, proper structure and good SEO practices to improve visibility in search results.- Create and manage Facebook advertising campaigns, defining target audiences, setting budgets and monitoring results to maximize return on investment (ROI).- Manage and update websites, ensuring that content is up-to-date, optimized and conforms to quality and usability standards.

Volunteering in several northern European countries through workaway.Yoga and meditation classes.Travel to different countries in Southeast Asia.

- Participate in the creation and development of different Smartbox and La vida es bella guides, ensuring consistency and quality of content.- Verify and correct the accuracy and quality of the information, texts and images in each of the guides, ensuring consistency and compliance with brand standards.- Collaborate in the management of partners and relevant databases for the implementation of the guides. Effectively track and update partner information in the relevant guides.- Edit and write texts and information for each of the partners included in the guides. Ensure that the texts are clear, attractive and aligned with the brand image.- Work closely with other internal teams, such as marketing and design, as well as external suppliers, to ensure smooth and successful execution of the guides.- Oversee the quality of the guides in terms of content, design and format. Meet established deadlines to ensure timely delivery of the guides.

- Manage and maintain the company's accounts on different platforms.- Develop engaging and relevant content strategies for social networks.- Track social media metrics and use analytics tools to adjust strategies and optimize results.- Design and execute contests, sweepstakes and other interactive activities on social networks to encourage follower engagement and increase brand visibility. - Establish proactive and effective communication with followers and customers through social networks.- Develop and execute a strategic social media communication plan, ensuring that messages and brand image are consistent across all platforms.- Keep abreast of the latest trends and developments in social media and the fashion arena, to take advantage of opportunities and adapt content strategies accordingly.

- Creation of customized content for the web, following the guidelines of the company's strategy.- Management of the commercial calendar, planning and execution of product launch proposals.- Sending electronic newsletters to the company's database, using email management tools to segment and personalize mailings.- Organizing the team of writers, assigning tasks, setting deadlines and monitoring the quality of the content.- Coordination of internal and external resources, such as graphic designers and photographers.- Analyzing relevant metrics and data to evaluate content performance, identify opportunities for improvement and propose corrective actions.- Maintaining and updating the database of products and descriptions in eCommerce, ensuring accuracy and consistency of information.

- Assisting the account team in project management.- Market research and competitor analysis.- Content creation for advertising campaigns.- Preparation of presentations for clients.- Administrative tasks related to projects.- Updating on the latest trends in the advertising field.- Active participation in team meetings.