Mariam Asmar Email & Phone Number

Sat within GTM Strategy & Operations at Braze, I oversee the Business Value team, Industry Solutions and our Creative Strategy function.

US lead for our strategic consulting group looking after Growth Strategy, Creative Strategy and Business Value.

United States

• Clients: Edelman, RQ Agency, The Migrant Kitchen, Mark Kelly for Senate, Grassdoor, Triller, Vivid Communications, Moon Projects, Kenz, Million Marker, Beckley Foundation • The Migrant Kitchen: Led 360 brand redesign: logo, social, digital, web, menu design and OOH. Set up organizational social operation and built an organic following of over 5K+ in under three months as well as CRM database of thirteen hundred donors. • Mark Kelly for Senate – developed 3500+ influencer database of Arizona for rapid response social media • Grassdoor - defined brand strategy for in house cannabis brand. Conducted research and synthesized findings for leadership team to inform strategic approach and brand design.

London, United Kingdom

• Clients: Godiva, Subway, Adidas, eBay, Fujifilm Instax, Just Eat • Drove social and innovation for McCann London via organic growth and new business, with a focus on integrated planning and social media leading to a 400% growth in 2019 and a pipeline worth over 10% of revenue for 2020. •. Integral to the core leadership team to pitch and secure several key wins on Coca-Cola, Just Eat, Adidas and Godiva, worth over £10M across London and Europe. • Recognized as McCann UK’s Star Player of the Year in 2019 across the London, Manchester, Bristol, Birmingham and Milton Keynes offices. •. Authored the McCann global eLearning training material social media offering (five regions, 40+ markets) • Created global thought leadership on the cultural forces shaping the e-commerce and retail landscape in China• Developed thought leadership for all things digital, social and innovation-focused. Regular speaker at media outlets and conferences alike, including at Cannes, Social Media Week, Mobile World Congress Rebels and Rulers, DMEXCO and publish regularly in Campaign Week, Little Black Book, and other industry publications.

London, United Kingdom

• Clients: Coca-Cola, Nestle, Chivas Whiskey, Microsoft (Bing), Godiva and Pandora Jewellery • Served as lead strategist in EMEA for The Coca-Cola Company, partnering with regions and local teams to deliver integrated campaigns including Fanta Halloween (Spain), Coke and Meals (Italy), and Recycling (UK). • Global Planning Lead for Chivas blended whiskey, Microsoft Bing and Godiva (social). • Lead on Nestle's Open Innovation platform, Henri. Responsible for shaping briefs from its various business units and sourcing start-up solutions for Nestle including Nespresso, Infant Nutrition, Cereals, etc.• Regular speaker about innovation its impact on retail, digital and branded experiences. Published thought leadership for Campaign, CMO.com and spoke at conferences such as DMEXCO, Mobile World Congress and others focused on women in innovation.

Paris Area, France

Clients: L'Oréal Paris, Nestle Cereals Portfolio • Oversaw social strategy for the Cereals Unit at Nestlé and for the Beauty Team servicing L’Oréal and Maybelline. • Developed global toolkits for integrated campaign launches including strategy, creative and media for Nestle Fitness, Cheerios, Nature Valley Granola, Nesquik, Lion Cereals, Chocapic, etc. • Worked hand in hand with creative teams to ensure digital and social best practices and principles were incorporated into all creative work.• Led trainings with teams in the agency with external partners/publishers and worked with internal team to develop educational material for clients: social playbooks and short videos on all major platforms and trends to help inform creative and inspire digital relevance. • Drove collaborations with all the major platforms including Facebook/Instagram, Google, Pinterest and Snapchat, most notably becoming the first to market on several Snapchat features in Paris.- Campaigns: True Match, Gold Obsession Launch, L’Oréal Paint Launch, L’Oréal Miss Hippie Mascara, L’Oréal Superliner, L’Oréal Colorista , L’Oréal Botanicals Launch.

Paris Area, France

• Clients: Cheerios, Nestle Fitness, Health & Nutrition, Lion, Chocapic• Awards from Nestle Fitness Bra Cam: Webby – Shortlist in ONLINE FILM & VIDEO / VIRAL category, The Lovie Awards – Silver in ONLINE ADVERTISING / VIRAL ADVERTISING category, Eurobest – finalist in FILM category, Shorty awards – finalist, honorable mention in BEST SOCIAL GOOD CAMPAIGN, New York Festivals – finalist in BRANDED ENTERTAINMENT / FOODS category & FILM /FOODS category, Webby – Shortlist in ONLINE FILM & VIDEO / VIRAL category.

Greater New York City Area

Clients: General Mills (Cinnamon Toast Crunch, Betty Crocker, Bisquick), Verizon Fios, L'oreal Paris USA, Food Network, Brady Foundation.• Architected always-on content strategies across the General Mills & Nestle Portfolio; leveraged social insights and consumer research to identify client opportunities in the digital space. • Launched Bisquick Tumblr and the campaign "Mancakes," written up by Glamour, Complex and Quality Logo Products for brands that are "killing it" on Tumblr. • Partnered with RPM Productions and the Brady Foundation to develop communication and social strategy for Voices Against Violence, a 501(c)3 aimed at promoting the importance of curbing gun violence through systematic background checks. • Created and conducting the McCann Spark Initiative, a series of presentations and speakers that highlight best in class examples of social creativity.

Greater New York City Area

• Small start-up focusing in the rise of the influencer and how to improve the management and measurement of influencer activity.• Co-developed and implemented influencer relationship marketing campaigns using the technology of the SocialChorus Platform across numerous brands in the PepsiCo Portfolio including Gatorade, Quaker, Tropicana, Trop50 & PepsiCo WIN. • Developed social activation strategies for various MasterCard business initiatives including MasterCard Cities and travel campaigns • Worked with Weber Shandwick clients – Motorola, Electrolux, Frigidaire, Ragu - to optimize develop social marketing goals and success metrics in order to build relevant influencer activation strategies across paid, earned and owned media.• Maintained client relationships for program renewal and service enhancement.

Greater New York City Area

• Developed and executed ongoing social media initiatives through promotional marketing campaigns including the 2011 MLB Fan Fair, the Time Warner Cable Short Film Contest in Association with IFC, The True Blood Finale presented by Time Warner Cable ,the 2011 NHL Fan Fair, and The American Idol Finale Sweepstakes Presented by Time Warner Cable.• Created and launched comprehensive marketing campaigns and product launches in the sports, music and entertainment industries; implemented sales & employee driven initiatives to enhance campaign success.• Developed and maintained relationships with programming partners to execute corporate led activations.• Supervised the launch of TWC’s social media channels; facilitated company-wide training seminar.• Managed talent requests and appearances; aided with effective social media and public relation strategies.

Greater New York City Area

• Analysed daily press coverage of Time Warner Cable in the media space.• Highlighted the Time Warner Cable brand in social media channels by creating a method of engagement to serve as a basis for the formation of social media policy.• Served as single point of contact for various corporate social media campaigns: Metropolitan Home and Showtime House, Beatles® Rock Band® Sweepstakes, Time Warner Cable’s Philanthropic Initiative Connect a Million Minds (CAMM), and the 2010 NBA All-Star Jam Session.• Served as the liaison in fostering a relationship between New York 1 News and FIRST Robotics as we prepared the launch of Time Warner Cable’s Philanthropic Initiative, Connect a Million Minds (CAMM).• Created and managed a database of the relevant corporations and non-profits involved in the White House Science, Technology, Engineering (STEM) meetings as we prepared to launch a 501-c-3 in conjunction with the Obama Administration (Nov 2009).

Greater New York City Area

• Proofread editorial content, coordinated photo shoots, and contacted PR representatives.• Served as magazine representative at various public relation, entertainment, and fashion functions.• Maintained database of client information and cultivated relationships.

Washington D.C. Metro Area

• Oversaw and participated in numerous projects ranging from website development to event planning. • Assisted and facilitated the establishment of an Iraqi student database. • Organized mass mailing campaigns for Cultural Attaché.