Mariama T. Email & Phone Number

New York, NY, US

Management of business operations including Finance, Human Resources, Advertising and Revenue goals for RawStory and Alternet, American. progressive news websites.

Brooklyn, NY, US

Financial planning& analysis, financial modeling and Finance oversight for two multi-platform media companies authentically connecting a global audience to culture.

US

Austin, TX, US

London, England, GB

New York, NY, US

• Oversee the planning and development of revenue, cost of goods, general and administrative expense budgets and forecasts for Sales and Marketing teams representing over $70 million in annual revenue.
• Provided consistent FP&A oversight and documentation of month-end accounting close process. Within 3 months of joining the team I worked with corporate accounting to uncover inconsistencies between accrued and invoiced.
• Created and maintained financial models for company’s first strategic planning process and product-level profitability assessments.
• Assumed responsibility for management of quarterly incentive compensation program for global Professional Services team including calculation of payments, communication of payment details to employees and payroll.
• Provided enhanced daily and weekly reporting of KPIs to management team.
• Collaborated with sales, marketing and HR management to analyze and approve staffing levels, ensuring compliance with budgetary guidelines.

New York, US

• Developed and implemented use of recurring business and sales intelligence insights for internal management, investors and Board of Directors using SQL and OLAP data cubes which monitored achievement of digital revenue.
• Created financial models which automated monthly forecast process for advertising revenue and sales commission planning.
• Established pricing methodology for cost-per-click (CPC) and CPM-based advertising.
• Responsible for month-end accounting close including: validation of delivery via secondary ad server, invoicing, revenue recognition, calculating commission and reporting of performance metrics to internal management.
• Partnered with marketing team to optimize online traffic acquisition strategies resulting in 20% reduction in costs.

New York, NY, US

• Managed revenue recognition for several products and services in the marketing software and technology space.
• Worked with Client Management and Sales functions to derive accurate revenue estimates and related expense analysis.
• Supported Product Management teams by developing financial models to accompany business cases and justify investment in new products.
• Managed planning and analysis for Internally Developed Software (IDSW), including tracking of spend of major technology vendors, capitalization and labor reporting.

London, London, GB

Responsible for developing and standardizing analytics, reporting and processes for consumer marketing division. - Created dashboards and KPIs to provide decision support and proactively identify trends in consumer marketing.- Streamlined business planning and analysis processes culminating in production of weekly and monthly operational metrics for the.

Alphen Aan Den Rijn, NL

• Primary financial support for multiple products generating $100 million in annual revenue.
• Responsible for annual budgeting, monthly and quarterly forecasting and accounting close for flagship business units.
• Provided detailed analysis of performance versus plan, budget and prior periods, identifying risks and opportunities.
• Managed month-end close for business units including revenue recognition entries, expense accruals and balance sheet reconciliations.
• Developed financial models to determine viability of new and existing products.
• Collaborated with executive management and product development to support over 40 product launches and assess acquisition targets.

New York, US

• Business Manager for New York Law Journal, National Law Journal newspapers and the Real Estate Media division which includes magazines, online and conference products.Supervised team of 4 charged with accounting.
• Reported financial results and developed key metrics for comparing performance against internal benchmarks. Performed comprehensive analysis for presentation of business projections and plan deviations.
• Reallocated resources to more profitable digital business lines following financial analysis.
• Amended annual sales compensation plans, resulting in annual savings of $100,000.
• Streamlined execution of month–end close, journal entries, accruals, reconciliations, and analysis of balance sheet accounts; refined and automated reporting processes.
• Directed staff accountable for compliance with corporate and GAAP Standards by developing and communicating standardized accounts receivable, commission administration, and month–end close procedures.

Des Moines, IA, US

• Recommended pricing strategies based on assessment of opportunities for account growth, competitive market analysis, and leveraging corporate assets for company’s 100 largest advertisers to maximize profitability of.
• Standardized analytical tools for assessing profitability of new business proposals and operating income. Results used as basis of compensation for sales representatives.
• Calculated impact of promotional opportunities to determine net CPMs, and created advertising packages through development of pricing strategies.
• Introduced pricing models resulting in expediting and standardized pricing of special advertising units, new sections in print and online.

New York, New York, US

• Provided senior management with accurate, meaningful and timely financial information regarding business performance of budgets and key titles.
• Made specific recommendations regarding budget, investment and resource allocation based on analytically validated assessments of the profitability of special issues and promotions.
• Collaborated with Human Resources and Senior Management to develop and implement new commission and annual incentive plan.

Atlanta, GA, US

• Developed and implemented a consistent financial reporting process across group of 141 consumer and enthusiast titles, as part overall post-integration movement toward a “one company” business model.
• Designed and created accessible, practical, easy-to-read financial reports for the Consumer Marketing Staff to evaluate profitability by title and p&l line item.
• Managed and facilitated annual budgeting and quarterly forecasting process for all titles.

Atlanta, GA, US

• Provided Consumer Marketing and Newsstand sales staff with profit and loss statements on monthly, quarterly and annual basis for Primedia’s 10 Consumer titles.
• Researched and provided analysis regarding Consumer Marketing and Newsstand expense and revenue variances to budget and forecast for all titles in the group.
• Performed rate/volume analyses to clarify revenue fluctuations and delineate underlying causes.

Nashville, TN, US

Worked with portfolio managers to plan and execute trades for municipal-bond mutual funds.

B.A., History

M.S., Management

Education record

Digital Marketing And Analytics

Education record

Emba

Master Of Science - Ms