Maria Menard Email and Phone Number

Marketing lead for national Private Bank initiatives.

Create and implement marketing strategies and programs for technology, venture capital and private equity banking groups. Programs include: digital campaigns and advertising, thought leadership and publications, industry events and sponsorships, strategic partnerships, offer programs, sales materials (print and digital), and internal training.Contributed to growth of aggregate sector deposits from $10 billion in 2017 to $38 billion in 2022.

Designed and executed results-oriented, multi-channel enterprise thought leadership strategy. aligned with corporate priorities and client needs in a changing market.

2008-2015: Led marketing programs for investments, foreign exchange, trade finance, and valuations divisions - Implemented a multimedia platform for distributing product-related insights; integrated product marketing messages with thought leadership platform across all digital endpoint channels.2006- 2008: Director of Global Product Marketing for the investments, cash management, foreign exchange, trade finance and valuations divisions. - Repositioned SVB to move perception from a company with disparate financial products to one providing a comprehensive suite of solutions for companies at all stages of their development. - Structured and managed SVB’s first bank-wide product marketing campaigns.

Led all marketing programs and member of the founding team for SVB’s investment affiliates, SVB Asset Management and SVB Securities:- Established a comprehensive marketing and communications strategy for both groups and developed new marketing collateral, client communications, web content, publications and an online reporting platform. - Launched and served as editor and content contributor for SVB's first weekly newsletter, Investment Strategy Outlook. During its eight-year run, commentary was featured in MarketWatch.

Led market research, publications and events for national software niche practice to educate sales teams on industry and market trends and to inform credit activities specific to software clients.