Maria Mercado Calvachi Email & Phone Number

Germany

Berlin, Germany

Remote

• Implement tools and methodologies to test the web improvements among the current subscribers
• Develop a narrative framework for international audiences
• Build the roadmap for front-end and back-end interns, work over the platform enhancements
• Work along with internal stakeholders to improve the workflow between them and the technical team

Medellín Metropolitan Area

• Led the overall PR and media strategy with complementary strategies which covered C-level stakeholders
• Created and implemented a cohesive communications strategy for internal audiences from scratch
• Developed and executed end-to-end marketing campaigns and associated activations display advertising, social media marketing, and mailing, increasing the brand acknowledgment 100%
• Proofread and edited the educational content related to the project

Medellín, Antioquia, Colombia

• Taught undergraduate courses on Semiotics, Creative writing, Intercultural Communication, Consumer psychology, and Speech analysis
• Obtained the Teacher of the year 2016 award, given conjunctly by the faculty and the students

Medellín Metropolitan Area

• Set the scope and marketing strategy, launched a 148% effective SEO with targeting, brand advocacy, and cross-platform measurement
• Conceptualize and launch the digital library services after iterating and polishing for in-house use, and lead the roadmap for improvements and enhancement
• Worked with the Agency in the brand/ image change, achieving new audiences and increasing the relevant KPIs in digital engagement by 75% compared with the year before

Medellin, Antioquia, Colombia

• Led the overall PR and media strategy with complementary strategies which covered C-level stakeholders
• Developed and executed end-to-end marketing campaigns and associated activations display advertising, social media marketing, and mailing, increasing the brand acknowledge 100%
• Proofread and editing all the educational content related to the project

Medellín, Antioquia, Colombia

- Inspected and analyzed available data to establish new strategies for the Marketing department- Created and applied research artifacts and used them with internal stakeholders to improve the roadmap of branding products in marketing processes- Prototype the new brand product and roadmap to release it- Release and test product with senior stakeholders

Medellín, Antioquia, Colombia

• Built the communication bases for the project through new narratives and messages for several audiences
• Designed and implemented the website content
• Stablished and nurture a fluid relation with media and increased the positive reputation of the project, developing national and international thought leadership campaigns to highlight innovation as a city objective
• Served as an advocate for the brand and the narrative in cooperation and international affairs

Medellín, Colombia.

• Led the design and implementation of the marketing communications strategy
• Presented and pitched the product improvements with C-level stakeholders
• Led a team of designers and content writers with up to 6 members
• Tested and shape the product among critical users to implement and improve the roadmap

Medellín, Antioquia, Colombia

- Delivered objectives with a strict budget, deadlines, and services level agreements. - Delivered an app with the required functionalities.- Hired a cross-functional team that worked cohesively in deliverables with noticeable increments in each review.

Medellín, Antioquia, Colombia

• Created and coordinated the editorial framework for the culture website
• Led the Information architecture, information migration process, and website redesign along with stakeholders and users
• Led a team of front and backend developers, designers, and content writers to reach out to the weekly scope
• Won the Colombia en Línea award as the Country`s best informative website in 2012

Medellín, Colombia

• Created the brand and the engagement strategy from scratch with a strong communications plan which enables the project to be internationally awarded and acknowledge
• Led the start of the project by the integration of communication and brand strategy activities, maximizing the impact on partners and investors
• Managed an annual budget which starts at 300.000€ and finished at 700.000€ for communications and marketing

Ux/ Ui Specialist

Master'S Degree, Political Science And Government

Comunicador Social- Periodista, Ciencias Sociales

Activities and Societies: Monitorias en la Escuela de Ingenieria de la UPB

Management Specialization, Business Administration And Management, General, Management Specialist

Bachelor'S Degree, Communications And Journalism, Communication Specialist

Specialization, Ux/Ui Design, Ux/Ui Design Specialist