As Head of Branding, I oversee the development and execution of our brand narrative, compelling foundational visuals that amplify the power of our brand.

For the past few years, I've thrived in the world of creative management, crafting compelling campaigns. While I deeply value that experience, on 2023 I've made a shift in my career path. This move allows me to leverage my creative and strategic thinking in a broader marketing context.As Nubank's Head of Content Strategy, me and my team had the challenge of elevating our social media presence while simultaneously repositioning the brand for a more mature audience. This experience honed my skills in managing creative teams, developing strategic content plans, and aligning content with evolving brand identity.

Work as the Creative Director for the Brand Squad team of Nubank, leading brand campaigns like Pode Acreditar (2022) and also as the creative leader of all the brand initiatives during the World Cup sponsorship, including NuBolão and "Daqui para o Futuro" TVC. During this time Nubank was elected, by Meio & Mensagem, as one of the most creative brands of the year.

6510 is a creative consultancy specialized in women behavior. Our mission is to change women's role in advertising to keep up with women's new roles in society. And we're already doing it for brands like Facebook, Unilever, Nestlé, Itaú, Twitter, Adobe, among others.

Senior copywriter at CUBOCC São Paulo office. Here i've created for brands like Samsung, Coca-Cola Company (Coca-Cola and Sprite), Unilever and Spotify.

I worked here as a senior copywriter in the leading creative team of the agency. Together, we've done works for PayPal, Cif, OMO and VALE.

Redatora do Social Team de Itaú

Trabalho como redatora jr.

Redatora responsável por textos de materiais impressos, digitais e produção de conteúdo para blog.

Eu era responsável pela montagem de plano de mídia da rádio e redação de vinhetas.