Envision, plan, and execute assigned live, hybrid, and virtual events from start to post-event. Conduct event research for corporate clients, restaurants, and small businesses including but not limited to receptions, meetings, tradeshows, and conferences. Secure locations, handle interior design/decor of venues, manage catering, and entertainment. Develop agenda and programming. Track marketing budgets, process vendor contracts and invoices and conduct financial analysis as requested. Negotiated contracts for all vendors. • Deep experience in delivering excellent results across multiple simultaneous projects in a wide variety of industries, including but not limited to enterprise software, data analytics, telecommunications, and hospitality.• Collaborate closely with other teams, such as product marketing, field marketing, partner marketing and sales to evangelize message, build customer relationships, and develop solution-focused content.

Led the Global Events Team in planning, organizing, and managing live, hybrid, and virtual events, such as industry conferences and trade shows, product launches, satellite launches, customer/partner gatherings and internal events with a commitment to operational excellence and adherence to best practices.• Established goals, strategies, targets, and outcomes and led the event planning process for meetings and events including identifying event objectives. • Partnered across the marketing function on major programs – Brand & Creative, Corporate Communications, Content Marketing, Digital Marketing, Partner Marketing, Product Marketing, Creative Services, Regional Marketing, and Sales and Executive Leadership to enable effective event strategy, execution, and impact.• Oversaw the successful completion of work and the professional development of direct reports including succession planning, performance management, talent development, weekly 1:1 meetings, career pathways conversations, and individual development/growth plans.

Devised and directed all aspects of global live, hybrid, and virtual events, field marketing, and experiential programs while negotiating sponsorships and managing executive speakership engagements, locations, site set-up, catering, transportation, special events, entertainment, and built lead generation opportunities for a global satellite company. Demonstrated creativity and innovation while executing flawlessly. Formulated strategies in collaboration with sales and marketing teams and external stakeholders to ensure comprehensive campaigns. Produced global marketing deliverables, industry events, satellite launch events, annual sales kickoff and incentive programs and customer conferences. Responsible for deploying GDPR policies as it related to event marketing activities.

Reported to the Executive Director, creating, managing, and executing complex global hospitality events for VIP customers of the largest distributor of wine and spirits in the U.S., a company known for its commitment to customer service and creative marketing.

Directed, managed, and executed all special events, including sales and contracts, for the upscale, 2008 James Beard Award Winner: Best New Restaurant and Best Chef, restaurant. Created and implemented annual marketing strategy and positioning plans, budgets, and devised successful site tours and menu presentations for potential clients. Managed all social media activities on Facebook, Twitter, Instagram, etc., community outreach efforts, web content, marketing collateral, promotional materials, and PR.

Planned and executed a $15M portfolio of global user conferences; live, hybrid, and virtual events; and marketing programs for a leading provider of enterprise software solutions in higher education, K-12 and professional services. Collaborated with cross-functional teams, developed integrated user programs and brand, supervised content development, and delivered internal quarterly all-hands meetings, industry and government events, sales kickoffs, incentive trips, and global user conferences for up to 6,000 attendees per event. Successfully managed/supervised 175+ global events and executive speaker engagements each year. Supervised and mentored global events marketing team of 12 across 6 global offices. Defined team-wide objectives, strategic direction, team scheduling and professional development. Drove the development, continuous improvement, documentation, socialization and implementation of a set of scalable, repeatable events’ best practices that ensured consistent project management and execution across the corporate events team.