Leads a multi-channel sales teams to deliver unparalleled retail wireless experience to existing and potential customers. Focused on growing the customer base by supporting and influencing enterprise solutions, increasing the overall revenue and profitability of the area and identifying additional strategies that are relevant to maximizing sales and the communities served within the region.

Led the creation of quarterly and annual marketing strategies and plans to drive the key objectives for the consumer postpaid and prepaid business linesDelivers innovative recommendations for the evolution of the go-to-market strategy by leveraging industry data, consumer insights, competitor plans/positioning and trends in customer demand and adoption.Drives the overall vision and product strategy for consumer postpaid including building the overarching short and long term strategy, product enhancements, technical implementations, pricing and promotional initiatives to drive product growth and profitability across all channels

Promoted to integrate more innovation, take on additional responsibility and further advance the redesigned communications methodology used for associates readiness and internal marketing communications. Owned planning and implementation activities required to deliver new pricing and promo strategies resulting in profitable subscriber acquisition and revenue growth. Unified teams for clarity, consistency, and timeliness of delivery, as well as robust policy, communications, workflow and systematic support of initiatives. Orchestrated company-wide marketing sales positing, customer conversation tactics and examples for brand repositioning efforts. Engineered and formalized a frontline feedback group to quantify associate perspective on selected marketing topics, to drive thoughtful business decisions.Additional responsibilities:Created the communications and readiness strategy to deliver frontline associate and leader materials for multi-channel pricing and promo launchesCrafted and implemented successful plans for distribution by collaborating with key stakeholders to ensure alignment and support of initiatives and changes Key contributor to other planning, coordination and implementation activities required to deliver new pricing, promotional and marketing initiatives strategies Spearheaded and recognized for new methodology woven into readiness and training paths, proved to increase learner engagement and preparedness output Introduced multi-media tactics into readiness materials, by learning new skillset to produce engaging associate training videos, including pre/post production, script writing and on-screen presentations Amplified the use of purposeful graphics, cohesive branding and lively storytelling as expected components of ongoing team communications and training

Accountable for all day-to-day operations necessary to support the growth and management across all national retail channel partners. Collaborated across the organization to identify opportunities to optimize sales performance, manage processes and practices in support of national retail channel. Provided subject matter expertise for system enhancements needed to address issues that impede growth initiatives, increase revenue and reduce selling time. Partnered with Marketing in the creation and maintenance of sales materials including but not limited to: sales presentations, collateral, new product and positioning document.

Managed a territory covering 23 locations, which encompass overseeing daily sales activity and forecasting monthly results, while collaborating with national retailer to drive the achievement of month-end goals. Lead efforts in meeting and surpassing monthly, quarterly, and annual sales goals by providing training, feedback, and best practices to national retailers. Identified areas for improvement; devise new tools or make use of existing tools to for delivering education and training; and evaluate the effectiveness of implementations, improvements; and complete knowledge transfer. Collaborated with leaders to establish sales goals and action plans to drive high-volume sales. Rendered support in planning special events to increase brand awareness and sales performance.

Led 2 retail locations at a time, including management of 3 sales managers, 25 associates, and more than $7M annual profit. Took full accountability in driving operational excellence and continuous associate development; as well as establishing a winning store culture to exceed sales goals. Implemented various marketing initiatives, such as New Hire Boot Camp, Retail Wireless Consultant workshops, and sales trainings. Fulfilled the following key roles and responsibilities: Established a reputation as leader among peers by demonstrating subject matter expertise in mentoring and training other store managers. Achieved the top operational results for 2015 by Top Operational Results #1 out of 20 based on reducing costs, lowering errors and managing inventory levels.

Steered daily store operations, including management of eight sales professionals and store merchandising, while guaranteeing the delivery of excellent customer service. Created partnerships for marketing events and assisted staff to effectively generate leads and prospects. Received commendations as a high-potential sales manager by demonstrating expertise in training and coaching peers. Closely supervised and guided sales staff, including provision of one-on-one coaching on sales techniques; resulting in consistently surpassing key performance indicators (KPIs).

Spearheaded a Sales Team comprised of 18 direct and 32 indirect reports. Directed the new hire process including interviewing and recommendations. Provided key inputs to Diversity & Inclusion efforts by serving as the ambassador. Utilized innovative sales incentives that aided in boosting team performance. Continuously achieved high rates in customer service satisfaction scores and surpassed monthly sales quota.

Created and implemented training programs for 200 associates. Provided one-on-one coaching for low-performing associates. Presided over the continuing education training and new process training to support the learning and developing channel.