Mariam Riad Email & Phone Number

Vancouver, British Columbia, Canada / Remote

Producing solutions for clients including Royal Caribbean Cruise Lines, Amtrak Vacations, Railbookers, and Ayers Rock Resort.Acts as team Scrum Master. Scrum ceremony facilitator (including standups, backlog grooming, sprint planning, and retrospectives). Agile team coach who supports team in identifying and removing blockers.

Vancouver, British Columbia, Canada

Led the Research & Learn team in optimizing the digital experience for the home solutions portfolio (including TELUS home internet, Optik TV, and home phone offerings). Managed the full-cycle execution of marketing landing pages in support of television, radio, and paid go-to-market campaigns.Utilized A/B testing to consistently measure and iterate on campaign performance.Acted as Scrum Master in absence of backfill, motivating and supporting team through agile processes.

Vancouver, British Columbia, Canada / Remote

VERB Interactive is a digital marketing agency, specializing in B2C solutions for the travel and hospitality industry. As a metrics-focused agency, VERB drives high volumes of targeted traffic to client websites and converts that traffic into sales.Owned product lifecycle of major web builds, working closely with the client, and collaborating with the design and development teams. Was client advocate and assumed role of product manager who has an intimate understanding of the entire solution end-to-end.Developed product roadmap via user stories and acceptance criteria, requirements gathering, and ultimately development of Jira backlog epics/tickets.Motivated and guided development team through project execution by planning sprints and stand-ups, quality assurance testing, and balancing technical viability against business needs.Ensured maximum business value of the end product throughout production.Oversaw team of 8 rebuild developers, 1 UX designer, 4 UI designers, 1 QA, and 9 maintenance team members (4 developers, 2 DevOps, 3 analytics), and collaborated with 3 accounts, 2 email marketing, and 2 content team members. Build projects: sbe.com rebuild (brands include SLS Hotels, Mondrian, Delano, Katsuya, Umami Burger, The Bazaar by José Andrés, Cleo, Fi’lia, Hyde, S Bar, Skybar), sbe partnership portals with Chase/JP Morgan, Sprint, and TIDAL, Discover Charlottetown (discovercharlottetown.com, 2019 Gold Adrian Award Winner), and HelloBC Media Room (hellobc.com/media).Also managed maintenance on existing sbe Entertainment Group assets, including: sbe.com, morganshotelgroup.com, slshotels.com, theredbury.com, umamiburger.com, and katsuyarestaurant.com.

Vancouver, British Columbia, Canada

Guides development of websites and digital content for clients on a freelance basis, including market research, business analysis, identifying user experience solutions, designing mockups, custom coding WordPress themes, and copywriting.Subcontract front-end web development for Agency Media (https://agency.media/), from September 2018 to July 2019.Contract front-end web developer for St Bernadine Communications (https://stbernadine.com/). Custom developed websites for clients including: DeDutch Restaurants, IAT Global, Table Top Cafe, and Carver's Steakhouse (Sheraton Hotels), from July 2018 to September 2018.Independent projects include 26west.ca and gypsyjournals.com.

Vancouver, British Columbia, Canada

Coordinated all fund development programs across BC (raising over $815K annually), including fundraiser committee direction, event logistics, and marketing. Managed 7 teams of 2-15 planning committee members, and 100+ day-of event volunteers.Produced and launched online marketing initiatives for fundraisers, including online ticket sales and campaigns, as well as content creation for fundraiser websites, email campaigns, and social media. Coordinated Homes for the Holidays print guide, in collaboration with Western Living Magazine.Digital marketing efforts resulted in substantial revenue increase for two anchor events over a two-year period: Walk So Kids Can Talk (25% increase to $435K raised annually) and Homes for the Holidays (30% increase to $130K raised annually).Represented Kids Help Phone as a sitting committee member of the annual Boston Pizza Foundation Invitational Golf Tournament.

Vancouver, British Columbia, Canada

Managed all communications and events for industry associations including international conferences, website content and digital materials. Ensured all content is consistent with association standards, bylaws/constitutions, and goals.Promoted each association and drew increased event attendance through targeted online marketing. Created marketing collateral, including design and copywriting of email campaigns, and print materials, such as event programs, posters, signage, and merchandise.Spearheaded projects and seminars for each association, on budget and within scope.Acted as a liaison between association board members, membership, and the Chamber of Shipping.Worked closely with accounting to ensure each association is in good standing; maintained and tracked financial records.

Vancouver, British Columbia, Canada

Onsite operations associate for the Global TED Conference held at the Vancouver Convention Centre (over 700 attendees).Handled site setup logistics and registration for conference attendees and speakers.

Vancouver, British Columbia, Canada

Managed group bookings for Red Card Sports Bar & Eatery, UVA Wine Bar, Cibo Trattoria, and Al Porto Ristorante. Directed event staff, including menu curation and coordinating front of house team. Created marketing strategies at the restaurant level using social media, newsletter campaigns, contests and updating branding. Managed and updated restaurant websites.Set up sales tracking processes and grew repeat business through personalized and effective event planning services.Established lasting relationships with local influential bodies including tourism boards, hotel concierge teams, bloggers, influencers, and local press.

Certificate, Technical Web Design

BCIT's Technical Web Designer certificate is a full-time, hands-on program focusing on front-end development and best-practice web design..

User Experience Design Foundation

A four month foundational program focusing on UX, UI, and Visual Design. Principles of human-centric and visual design applied in creation.

Ba, Sociology, English Literature

Activities and Societies: UBC Student Leadership Conference, Oxfam UBC Areas of study included organizational behaviour, social movements.