Mariam Shahab Email & Phone Number

For brands who won’t keep quiet

San Francisco, Ca, Us

Mixing board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise.

Nationwide, Us

I am proud to serve as a volunteer member of the Motherhood Community convened by Moms First.

B Locals are place-based communities of people using business as a force for good. At the core of every B Local are Certified B Corporations — for-profit companies using the power of business to transform the global economy to benefit all people, communities, and the planet. Led by passionate volunteers, B Locals exist to create connections, increase the positive impact of their B Corp community, and raise awareness of the B Corp Movement.

Philadelphia, Pennsylvania, Us

Fractional CMOs are growing in popularity as companies learn that instead of paying the full-time rate for a chief marketing officer, businesses can hire a part-time CMO, for a fraction of the cost, who will develop compelling strategy and oversee your team and/or third-parties to execute the plan and measure the results.CMOx is an accelerator and consortium for Fractional CMOs to pool resources and visions to enhance this powerful and emerging model and best serve our clients. As a member, I have access to extended tools, processes, and certifications, as well as the vibrant minds of other expert CMOs in the network, to provide an elevation to my business and practices in delivering exceptional marketing for the companies I support.

New York, New York, Us

- Digital advocacy senior leader providing strategic counsel and leading integrated teams in delivering digital and social media programs from strategy to execution across a diverse set of clients, including advocacy organizations, tech, foundations, entertainment and social impact groups - Curiosity for new technologies and pathways to helping brands achieve their business goals via owned, earned and paid channels and content strategies. - Built, launched and co-lead BerlinRosen's Cultural Competency practice, a consultancy at the intersection of communities, brands and all identities focused on inclusive and authentic marketing and communications to reach and engage diverse audiences intentionally- Directly manage direct reports, lead team skill development and growth and inspire a crew of committed digital strategists to be innovative and creative while standardizing a digital center of excellence for the firm- Coordinate staffing and capacity plans across the practice, including contracts, scope of works, budgets and forecasting- Leader on BerlinRosen’s Influencer Engagement team developing and employing new processes, trainings and approaches to influencer campaigns for advocacy clients ranging from corporate accountability to issue education and get out the vote programs - Leading firmwide evolution on processes to leveraging data, analytics and insights to influence and inform audience personas and segmentation, strategic campaign ideas, optimize performance, develop KPI and measure success Client experience includes:W.K. Kellogg Foundation - Expanding Equity ProgramNorth Star FertilityBainum Family Foundation The National Collaborative for Infants & ToddlersThe Volcker Alliance David and Lucile Packard FoundationEquality LabsLiberate AbortionBuffett FoundationGender Equity Action FundUnited We Dream Action4-CT 1Community AmericaresPaul & Daisy Soros Fellowship

Chicago, Il, Us

Digital leader and strategist working to create data-driven content, social channel recommendations and insights to develop innovative social and digital campaigns, collaborate with influencers and activate real-time engagement for clients. As a leader of Team Pixel, Golin's consultancy on the profoundly diverse market, I help brands build cultural competency to authentically and inclusively connect with customers across the spectrum of diversity. Lead Golin Dallas Diversity, Inclusion & Belonging council. I focus on matching my passion for #representationmatters with internal and external campaigns for education and change. Digital leader on The Bridge, Golin's relevance engine for real-time storytelling. I oversee development and delivery of daily, monthly and seasonal data-driven insights to help brands connect with culture, customers, conversations and coverage to tell the right stories, to the right people at the right time. Advisor, mentor and manager of aspiring digital leaders. Serve on worldwide Golin Digital Council as Pinterest platform expert.Client experience includes:Essilor of America Transitions OpticalEssilor Vision FoundationFedEx ServicesFedEx OfficeTetra PakVerra Mobility AdobeNextEra Energy ResourcesCrayolaPinterestCiscoLinkedIn

Chicago, Il, Us

Developed and led digital and social executive thought leadership strategies, real-time and data-driven content creation and established KPIs for effective measurement & reporting. Served on worldwide Golin Digital Council as Pinterest platform expert and local office ambassador for influencer marketing offerings.Mentor for emerging digital leaders. Led relationship with agency partners, clients and vendors.Project managed design, development, content strategy and process for launch of a thought leadership hub and executive blog for Fortune 200 client; Managed content and strategy for three C-suite executives’ digital presences including leading executive social media training. Led social media strategy for client's brand launch campaign by collaborating with multiple agency partners to integrate paid and organic social media, media outreach and real-time engagement by coordinating playbook and crisis escalation plans resulting in increased awareness of brand campaign with new social followers and notable influencers. Launched digital strategy and led team of 8 for client's corporate social responsibility campaign and sponsorship of the Special Olympics World Games 2015; Campaign included design, development and management of brand journalism site, influencer program and on-site activation for real-time content creation.Coordinated and led social strategy for engagement with influencers, consumers and media, for clients at major events including CES, Brainstorm Green, inaugural F1 Race in Texas, NBA All-Star Jam Session, Special Olympics World Games and client-led events like Teachers Teaching with Technology Conference and national sales meetings by leveraging the offline experience with online conversations.Client experience includes: FedExPetSmartTexas Instruments Education TechnologyNRG EnergyBenjamin MooreMassage Envy SpaToyota sponsorship of Special Olympics World GamesAdobeFrontera Wine, a Concha y Toro brand

Chicago, Il, Us

Counseled both B2B and B2C clients on the role of real-time listening and engagement and led daily and campaign-based active social listening for trend spotting, targeted influencer engagement and creative community management. Launched client’s social presence on Facebook and Twitter, defined the organization’s social media strategy including follower acquisition goals, key performance indicators and social advertising budget. Grew social audience by nearly 1,000 fans and followers each month with a 170% average engagement rate resulting in the client being named as a top company on Twitter in leading trade publication.Clients experience includes:Texas Instruments Education TechnologyNRG Energy (including NRG Solar, Reliant and NRG Residential Solutions)

Chicago, Il, Us

First full-time member of the GolinHarris Texas real-time engagement Bridge team.Secured high-profile traditional media placements through active social listening and trend spotting.Client experience includes: Texas InstrumentsTexas Instruments Education TechnologyRed Bull

Charenton Le Pont Cedex, Fr

o Maintained trade industry relationships with media, subsidiaries, customers (eyecare professionals) and key opinion leaderso Managed consumer public relations programs for multiple brands with social and online strategies including blogger outreach and product trials, social games, sweepstakes and spokespersons resulting in surpassed goals for social platform growth, engagement and coverageo Supported brand and product marketing and launch initiatives by implementing corresponding social media presences, monitor engagement and provide analytics reportso Managed the media buying process for consumer advertising and seek synergies between paid, owned & earned mediao Served as corporate brand team liaison to public relations agency and ensure campaign deliverables meet goals, deadlines and budgeto Curated and wrote weekly internal corporate and brand content for mobile consumption by sales force and customers. Increased audience awareness of platform through sweepstakes activated at industry conferences.o Created social media protocols to ensure measurable success and effective internal management of projects. Educate through a business to business to consumer model by training marketing teams, sales force and key customers (eyecare professionals) on best social media practices o Designed invite-only exclusive social media community for key opinion leaders in the optical industry. Provided guidance on user interface and content structure.o Created pilot local social media program for large independent eyecare practice resulting in “daring social media presence” award recognition from leading industry publication. Closed the on and offline marketing loop by training and emerging staff in program and executing in-office influencer events. o Counseled key industry publication in creation of digital publishing on Facebook through platform education and strategic messaging development.

Charenton Le Pont Cedex, Fr

- Create and maintain relationships with internal brand clients- Maintain and manage relationships with public relations agency - Launched and manage social media platforms- Write B2B content for mobile site- Research optical industry news and consumer conversations

o Wrote national media materials (pitches, news releases and media advisories) and secured local coverage for the 33rd Annual Summer Meetingo Wrote and edited website content and sitemap at www.appna.orgo Created internal member communication mediums (Facebook and mobile messaging alerts)

o Structured programs for professionals on social media theory, basic use and advanced strategieso Conducted client-based researcho Created group presentation contento Led and managed one-on-one social media mentoring sessions

Boston, Ma, Us

o Conducted industry research and wrote news releases, media advisories and communication auditso Strategized social media leverage and measurement for clientso Pitched reporters, secured coverage and created media coverage reports

Us

o Represented T-Mobile brand image by developing and managing relationships with target campus publicso Leveraged social media to drive attention and traffic to on and offline contests and events by creating buzzo Practiced crisis communication management

Us

o Promoted Adobe Creative Suite 4 release with targeted initiatives on campus by networking with students, organizations and professorso Created and developed presentations and demonstrations regarding software capabilitieso Distributed promotional materials

o Aided in public relations for the 13th Annual Mayor's Back to School Fair which helped 14,000 underprivileged Dallas students go back to school with free school supplies, health and dental screenings and moreo Wrote letters for Mayor Tom Leppert to Dallas students and the U.S. Secretary of Education o Created collateral for the Fair: applications, posters, mapo Cold-called to send promotional materialso Created training manuals for volunteers and conducted training sessionso Wrote Special Recognitions for sponsorso Helped organize the flow of the event (over 40,00 in attendance) before and duringo Managed and supervised 100 + volunteers day of the event

Client: Danny Shipman, luxury real estate agento Created brand image, direct mail pieces, website redesign www.DannyShipman.com and email campaign Client: Row 4 All, Foundation for Rowing Educationo Created logo and brand image for diversity in rowing program

Us

o Participated in production work, design concepting, and photo researcho Worked on client projects for Dallas Advertising League, JPMorgan and Holiday Builders

Austin, Texas, Us

o Researched and developed relationships with potential advertising clients for magazine space o Maintained database contacts

Dallas, Texas, Us

o Practiced relationship management by writing and editing business letters for real estate agents, clients and potential clientso Critiqued and redesigned marketing material layouts of folders, envelopes, templates and brochures to present a cohesive brand image

Bachelor Of Science (B.S.), Mass Communications With A Concentration In Advertising; Minor In Political Science

Education record