María Martínez Gutiérrez Email & Phone Number

Madrid, Es

Copenhague, Región De Hovedstaden, Dinamarca

- Campaign planning, execution, and reporting for digital media campaigns across the Nordic markets for l'Oréal: Lancôme, Skinceuticals, La Roche Posay, CeraVe & Vichy.- Develop and implement media strategies that align with the brand's business goals at a Nordic scale.- Evaluate the media campaign results and identify key learnings to optimize the upcoming strategies.- Analyze target audiences, market trends, and campaign objectives to determine the most suitable digital channels and tactics.- Digital advisor to the client teams.

Copenhague, Región De Hovedstaden, Dinamarca

Dusseldorf, Renania Septentrional-Westfalia, Alemania

- Global Digital Strategy development: Assisting the senior global digital manager in the development of the Global Henkel Beauty Care Strategy for all retail brands, which sets the direction and objectives to be pursued by local teams when implementing digital brand campaigns.- Google Analytics analysis: Extracting and analyzing data from Google Analytics in order to create relevant dashboards and monitor the digital brand's performance.- Local teams coordination: Briefing the local digital team managers on different digital projects and creating guidelines to upskill their resources.- Digital project management: Managing digital procedures involving the brand's digital channels and touchpoints.

Barcelona, Cataluña, España

- Support to the Key Account Managers in terms of marketing campaigns & trade marketing strategies- Support to brand Manager in developing campaigns and projects in order to increase awareness of different brands (established, re-branded, or new brands)- Controlling budget for different projects- Analyzing brand's performance, clients’ buying tendencies and ratios- Creation of digital materials for clients- Benchmarking of brands within the beauty care industry and trends identification- Design of POS materials concept and implementation- Contact and budget negotiations with suppliers & design agencies. In charge of creating detailed briefings.- PO creation and control of stock with SAP and SAP Ariba.

Barcelona, Cataluña, España

- Coordinating packaging and branding projects: Contacting both suppliers and design agencies to decide what to include on the packaging, to find what fits best with customer needs and the company's values. - Creating product catalogues, analyzing the packaging of the product and competitors benchmarking.

Managing social networks and marketing of the Playstation Game #ATaleOfPaper by Open House Games, planned to be launched by December 2019. Winner of the best Playstation Talent Game in 2018.

Berlín Y Alrededores, Alemania

During my internship program, I had the opportunity to be part of the Cheetah Conversions team, whose office is the co-working space Factory Berlin, a place where innovators share knowledge and networks, giving me the possibility to rapidly grow professionally. My main tasks were: - Creation of banners with photoshop CC 2019 for various clients: to be used with Google Ads and Facebook Business.- Content creator for clients’ social media .- Translating Google Ads from English to Spanish and Italian.- Improving landing pages, meta descriptions and meta title to raise their quality and therefore achieve a better ranking at Google organically (SEO).- Managing campaign at Google Ads and monitoring results.- Approaching potential clients.

Master'S Degree, Digital Marketing & Ecommerce

Bachelor’S Degree International Business And Marketing, Business Administration

Activities and Societies: - I assisted in a University trip to the European Union Headquarters in Brussels, where we had the chance.

Education record

Erasmus exchange