Project Management: Manage the global snacks learning agenda for Women’s snacking, Lay’s affordable snacking and PepsiCo’s Premium snacking portfolio. Expertise has delivered Insights creating a new brand & product pipeline to capture a billion-dollar opportunity - proposition set to launch in 2018. Vendor/Agency Management: Oversee and manage global suppliers to ensure best in class research methodologies are being leveraged and quality data is being delivered. Collaboration: Work in partnership with a global cross-functional team to deliver capabilities to improve PepsiCo Insights and innovation capabilities. Results have led to deployment of an advantaged and proprietary Front End Innovation process and the creation of a new capability allowing for more modern way of connecting with consumers.Brand Insights: Lead research to develop and validate media assets. Expertise has led to consumer relevant global TVC and digital assets in markets in Europe, Latin America and Eastern Asia. Front-End-Innovation: Manage and consult on various women’s snacking and premium snacking innovation research to deliver consumer relevant innovation. Insights delivered has identified consumer relevant pipelines for Sunbites Thailand, China and Mexico.

Project Management: Managed innovation pipeline development and identified product roll-out plan for future innovation. The first innovation launch is set to deliver $20 million in cost savings a year beginning in 2018 and pipe-line roll out plan informed senior management on potential sales and market share gain from product pipeline.Product Design: Led research to refine product design of Glad’s breakthrough white trash bag innovation known as Leak Guard.Predictive Modeling: Led the development of complex models identifying key drivers of purchase intent for premium-tier, mid-tier and private label consumers thus helping company focus on key product levers for innovation. Expertise led to consumer and product performance model set to deliver over multi-million-dollar cost saving for the black trash bag business. Data Synthesis: Developed several product performance models identifying multi-million-dollar cost saving opportunities for the company while having zero impact to the consumer product experience.

Project & Vendor Management: Established and managed agency relationships to deliver the Charmin brand research agenda. Relationship has allowed for 3x faster product assessment and new vendors helped reduce testing costs while maintaining testing quality.Capability Creation: Redesigned and established standard operating procedures for Charmin’s Competitive Intelligence program. Upon departure, program was recognized as a standard of excellence for other competitive intelligence programs within the paper sector. Results included - a more proactive program, robust risk assessments and the establishment of effective partnerships between R&D and commercial partners.

Product Development: Identified technologies that enhanced consumer satisfaction among Charmin Ultra Soft consumers. Results guided Charmin’s product initiative set to deliver $150 million in incremental net outside sales. Quantitative Research Design: Developed and analyzed questionnaires for concept & product home usage tests. Results identified technologies that increased consumer satisfaction by 10%. In addition, developed discrete choice and choice-based conjoint testing to prioritize future technologies which were leveraged by upper management to pipeline the Charmin front end innovation program.Qualitative Research Design: Led 1 on 1 interviews and large focus group discussions identifying novel benefit space for the bath tissue market. This resulted in the development of segmentation based models used to guide the Charmin technology pipeline for the next 10-15 years.

Research: Designed and executed innovative experiments assessing the parental influence on germ layer partitioning in divergent species of fruit flies.Communication: Published novel research findings within Summer Research Program for under represented students.

Public Relations: Organized and developed programming to bring awareness to Gender specific issues within the campus & surrounding Cleveland community.Collaboration: Built partnerships across half a dozen student organizations and university departments to help bring further funding for outreach programs and awareness across the university campus about the Center’s events.

Managed and balanced program budget and created an excel template for efficient tracking of future projects and programming.