• Collaborated with USDA and cross-functional local food industry stakeholders to realize the vision of a new-to-market product, Farmers Market Metrics. • Responsible for the full product lifecycle and product roadmap by determining strategic initiatives, refining the product vision, and prioritizing user-requested functionality.• Refined and grew the product through dual-track development by working collaboratively with a team of super-users and a remote development team.• Grew user base from 4 beta clients to over 300 users across 25 states in 18 months.• Acquired data on over 2,500 direct marketing farmers and vendors for use in local food advocacy and federal legislation.• Managed the administration of USDA AMS Federal Grant centered around the use and growth of Farmers Market Metrics.

• Primary source for Business Intelligence spanning all parts of the organization.• Responsible for the research, development, adoption and maintenance of an enterprise-wide analytics and business intelligence platform.• Business Owner for CRM and Reporting Modules, responsible for product strategy and how it can support the executive roadmap and strategic plan.• Owns the end-user experience in the above systems, constantly striving to make those experiences the best possible. • Supports the overall ‘big picture’ by identifying and breaking down complex cross-functional procedures to weed out inefficiencies and redundancy in pursuit of enhanced performance.• Leads cross-functional working groups to remediate identified product or process gaps, and promotes thoughtful consideration of proposed changes and how they affect others.• Champion of the ‘single source of truth’ method of reporting, which promotes clean, transparent and consistently accurate data sources• Catalogs and prioritizes prospective enhancements, alterations or removal of systems/functionality for all systems listed above.• Organically introduced Agile Development Methods to the Executive Management Team through ‘wish-list’ visualizations and reporting.

•Proactively pursue innovative and thoughtful analytical research that supportthe Member Experience, Marketing and Business Development Departments.• Primary source for ad-hoc and scheduled reporting with respect to membershipprofiles, behavior analysis, product measurement, and forecasting.• Provide member segmentation, corresponding industry activity and analytics from primary research and secondary data to Executive Management to inform and build upon business initiative roadmaps.• Collaborate with Marketing Department to leverage consumer data analytics to build robust, multi-channel marketing campaigns with high response rates.• Responsible for research, development, testing, implementation, maintenance, and ROI analysis of all new products.• Implemented and maintain a CRM and MCIF system for the institution.• Process and maintain all matrix mailings and related creative material.• Conduct member experience surveys, interpret data and present strategicrecommendations based on findings and current operational procedures.• Serve as a touch point across multiple departments for quick turnaround ofactionable data analysis and product modification as necessary.• Negotiate and coordinate with multiple vendors regarding management ofthird party products, billing, and operational best practices.

•Responsible for accuracy and continuity of all customer information validation   throughout the core system conversion. •Headed up decisions pertaining to gap analysis and best practices with regard   to customer information and subsequent impact to members. •Directly contributed to the development of policies and procedures regarding   alterations of engaged service practices. •Assisted in the development of User Acceptance Test framework for future   upgrades to core system software.